Apple’s stock experienced a decline following the company’s Worldwide Developers Conference (WWDC) 2026 keynote. Shares reached an intraday high of approximately $317.40 during the event but closed at $301.54, down 1.89%. The downward trend continued over the next two days, with shares falling to around $290.55 by June 10. As of June 11, the stock is trading at approximately $293.
The market’s reaction is partly attributed to the unveiling of Siri AI, which will not be available on iPhone and iPad in the European Union due to compliance issues, and faces a delayed rollout in China due to regulatory hurdles. These two regions account for roughly 35% of Apple’s trailing 12-month iPhone shipments, according to Morgan Stanley.
Despite the stock’s decline, several analysts have raised their price targets for Apple. TD Cowen increased its target to $350 from $335, Maxim Group to $350 from $310, and Morgan Stanley to $360, all maintaining Buy or Overweight ratings. Bernstein reiterated an Outperform rating with a $350 price target, while UBS maintained a Neutral rating with a $296 target.
Analysts suggest that the post-WWDC selloff reflects a “buy-the-rumor, sell-the-news” reaction, noting that Apple’s strong second-quarter results remain unchanged by the WWDC announcements. The upcoming September iPhone event will be the first under incoming CEO John Ternus and will serve as the next major test for investors.
Apple’s stock performance post-WWDC highlights the market’s sensitivity to product announcements and regional availability. While short-term fluctuations are evident, the company’s strategic direction in AI and upcoming product launches will be crucial in shaping long-term investor confidence.
Source: MacRumors
