Apple’s Beats brand has unveiled two new color options for its popular Beats Pill speaker: Navy Blue and Blush Pink. These additions aim to offer consumers more personalized choices to match their style preferences.
The Navy Blue variant is available exclusively at Walmart, while the Blush Pink version can be found solely at Target. Both models are priced at $149.99. For international customers, the Blush Pink Beats Pill will be available in Canada and the UK this summer, exclusively at Walmart Canada and John Lewis in the UK.
To celebrate the launch, Beats has introduced a new marketing campaign featuring animated Pill People shorts. These animations showcase WNBA star Angel Reese and former F1 driver Daniel Ricciardo, each represented by a personalized Pill character that reflects their unique personalities and styles.
The Beats Pill, reintroduced last summer, has become the brand’s best-selling speaker. In the first nine months since its relaunch, it has surpassed sales figures of all previous Beats Pill models. The speaker boasts features such as 24-hour battery life, USB-C charging, and enhanced sound quality, making it a competitive option in the portable speaker market.
For those interested in the new color options, the Navy Blue Beats Pill is available at Walmart, and the Blush Pink version can be purchased at Target.
