Travis Scott Stars in New Powerbeats Fit Ad Featuring Unreleased Track and Nostalgic Tweet
Beats has unveiled its latest campaign, Dare to Dream, featuring a digitally de-aged Travis Scott. The ad recreates Scott’s childhood bedroom and highlights a pivotal moment in his journey to stardom. Set on March 5, 2011, the young artist, wearing Beats Studio headphones, falls asleep after an intense creative session on his iMac. He dreams of performing in packed arenas with blinding lights and roaring crowds—elements that have become synonymous with his live shows. Upon waking, Scott picks up his iPhone 4 and tweets, ONE DAY TRAVIS SCOTT WILL BE SOMEBODY. The ad concludes with Scott discovering a Powerbeats Fit case in his jacket pocket, placing the earbuds in his ears, and walking away. Scott commented on the collaboration, stating, This film isn’t just about where I came from — it’s about the vision I had before anyone else could see it. Beats has been a part of that story since the beginning.
