Samsung is poised to make a significant entry into the extended reality (XR) market with its upcoming Android XR headset, internally codenamed Project Moohan. Recent reports suggest that the device will be available for purchase starting October 22, 2025, with pre-orders opening on October 15. This timeline indicates that an official unveiling could occur in the coming weeks.
Development and Collaboration
The development of Project Moohan is a collaborative effort between Samsung, Google, and Qualcomm. This partnership aims to integrate hardware and software seamlessly, providing users with a cohesive XR experience. The headset is expected to run on Google’s Android XR platform, which is designed to support a wide range of augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications.
Technical Specifications
While official specifications have yet to be confirmed, several leaks and reports provide insight into the anticipated features of the headset:
– Processor: The device is rumored to be powered by Qualcomm’s Snapdragon XR2+ Gen 2 chip, which is optimized for XR applications and promises enhanced performance and efficiency.
– Display: The headset may feature Sony’s 1.3-inch 4K micro-OLED displays, delivering over 13 million pixels per eye. This high-resolution display is expected to offer a more immersive visual experience.
– Compatibility: Project Moohan is anticipated to be compatible with most Android smartphone and tablet applications, significantly expanding the range of available content for users.
Pricing and Market Position
The headset is expected to be priced between $1,800 and $2,800, positioning it as a premium product in the XR market. This pricing strategy places it below competitors like Apple’s Vision Pro, which is priced higher, and above more budget-friendly options like Meta’s Quest 3. Samsung’s approach suggests a focus on delivering high-quality features to early adopters and professionals seeking advanced XR capabilities.
Launch Timeline and Availability
According to reports, Samsung plans to unveil Project Moohan at an event in South Korea on September 29, 2025. The device will then be available for purchase in South Korea starting October 13, with a global rollout to follow. This phased launch strategy allows Samsung to gauge market reactions and make any necessary adjustments before a broader release.
Strategic Implications
The introduction of Project Moohan signifies Samsung’s commitment to expanding its product ecosystem into the XR space. By collaborating with Google and Qualcomm, Samsung aims to offer a device that not only showcases advanced hardware but also leverages a robust software platform. This move is expected to strengthen Samsung’s position in the competitive XR market and provide consumers with a compelling alternative to existing products.
Conclusion
As the anticipated launch date approaches, excitement builds around Samsung’s entry into the XR market with Project Moohan. The combination of high-end specifications, strategic pricing, and strong industry partnerships positions the headset as a noteworthy contender in the evolving landscape of extended reality devices.
