WordPress.com Unveils AI Assistant to Revolutionize Website Management
In a significant advancement for website management, WordPress.com, the hosting platform developed by Automattic, has introduced an integrated AI Assistant designed to streamline site customization and content creation. This innovative feature allows users to modify their website’s layout, style, and content through intuitive natural language commands, enhancing both efficiency and user experience.
Seamless Site Customization with Natural Language Commands
The AI Assistant empowers users to make real-time adjustments to their website’s design and structure by issuing straightforward instructions. For instance, commands such as make this section feel more modern or spacious, change my site’s colors to be brighter and bolder, or give me more font options that feel clean and professional prompt the AI to implement the desired changes instantly. This functionality eliminates the need for intricate coding or manual adjustments, making website customization accessible to a broader audience.
Effortless Content Management and Creation
Beyond design modifications, the AI Assistant offers robust content management capabilities. Users can instruct the AI to add new pages or sections, such as add a contact page or add a testimonials section below this section. Additionally, the assistant can rewrite existing content to achieve a specific tone or translate text into different languages, thereby catering to diverse audiences and enhancing the site’s global reach.
Advanced Editing and Collaboration Tools
The AI Assistant also functions as an intelligent editor, providing suggestions for headlines, conducting fact checks, and offering grammar and style recommendations. Integrated within the block notes editor introduced in WordPress 6.9, this feature facilitates seamless collaboration among team members. By typing @ai followed by a request, users can engage the AI to provide relevant information, including external links and citations, directly within the editing environment.
Enhanced Visual Content with AI-Generated Images
To further enrich the visual appeal of websites, the AI Assistant leverages Google’s Gemini Nano Banana AI models to generate and edit images. Accessible via the new Generate Image button in the Media Library, users can specify image requirements such as aspect ratios or desired styles, enabling the creation of customized visuals that align with the site’s aesthetic.
Opt-In Feature with Easy Activation
The AI Assistant is an optional feature that users can activate at their discretion. To enable it, users should log into their WordPress.com account, navigate to their Sites list, select their site name, and go to Settings. Under the AI tools section, they can toggle the Enable AI assistant setting to activate the feature. Notably, customers who purchase a website through the AI website builder will have the assistant enabled automatically, ensuring immediate access to these advanced tools.
A Milestone in WordPress.com’s AI Integration Journey
The introduction of the AI Assistant marks a significant milestone in WordPress.com’s ongoing efforts to integrate artificial intelligence into its platform. This development follows the formation of an AI team in May 2025, aimed at guiding AI product development within the WordPress community. Additionally, in September 2025, WordPress showcased Telex, an experimental AI development tool designed to assist in creating Gutenberg blocks through prompt-based interfaces.
By embedding AI capabilities directly into the website management process, WordPress.com is setting a new standard for user-friendly, efficient, and intelligent web development. This advancement not only simplifies the technical aspects of website customization but also empowers users to create more dynamic and engaging online experiences.
