In a significant development for immersive media enthusiasts, Vimeo has announced the expansion of its support for 3D video formats on Apple Vision Pro. This announcement was made during their recent REFRAME event, highlighting Vimeo’s commitment to enhancing the immersive viewing experience.
Introduction to New 3D Video Formats
Vimeo’s latest update introduces support for several advanced 3D video formats, including VR180, Apple Immersive Video, and Apple Projected Media Profile (APMP). These additions aim to provide Apple Vision Pro users with a richer and more diverse array of immersive content.
Understanding VR180
VR180 is a widely adopted 3D video format that offers a 180-degree field of view in stereoscopic 3D. Unlike 360-degree videos, VR180 focuses on capturing content in a single direction, simplifying the production process. This ease of production is expected to lead to an influx of VR content available to Apple Vision Pro users, enhancing their viewing options.
Exploring Apple Immersive Video
Apple Immersive Video is Apple’s proprietary format designed for delivering high-quality 3D content on Apple Vision Pro. These videos are recorded in stereoscopic 8K resolution accompanied by Spatial Audio, providing a deeply immersive experience. A unique projection algorithm tailored to specific camera configurations minimizes distortion, offering a more authentic visual experience compared to standard VR180 projections. Apple has utilized this format for its original content on Apple Vision Pro, such as the Wild Life episode featuring orangutans.
Previously, Apple Immersive Video content was accessible exclusively through the Apple TV app outside mainland China and via Migu Video and Tencent Video apps within mainland China. Vimeo’s adoption of this format marks the first instance of a third-party platform offering Apple Immersive Video content, broadening access for users worldwide.
Introduction to Apple Projected Media Profile (APMP)
The Apple Projected Media Profile (APMP) is a versatile format introduced at Apple’s Worldwide Developers Conference in 2025. APMP supports various video formats, including 180-degree, 360-degree, and wide field-of-view (FOV) videos. This media profile enables 3D cameras to specify projection algorithms and camera details, facilitating seamless playback on Apple Vision Pro. Vimeo’s support for APMP empowers creators to capture content using Blackmagic cameras, edit it in Final Cut Pro, and distribute it directly through Vimeo, streamlining the content creation and distribution process.
Additional Features Announced by Vimeo
Beyond the support for new 3D video formats, Vimeo has unveiled several innovative features aimed at enhancing user experience and content management:
– Ask Your Library: An advanced AI-powered search tool that allows users to efficiently navigate and manage their Vimeo library.
– MCP Support: This feature enables direct connection of video libraries to AI agents and large language models (LLMs), facilitating advanced content analysis and management.
– Vimeo Review: A new platform designed to streamline video sharing and feedback processes among teams and clients, enhancing collaboration and productivity.
– Answer Engine Optimization: An automated system that generates rich metadata, including titles and chapters, to improve content searchability and discoverability, thereby increasing audience engagement.
Implications for Apple Vision Pro Users
The integration of these new 3D video formats and features significantly enriches the content ecosystem available to Apple Vision Pro users. The inclusion of VR180 and Apple Immersive Video formats introduces a broader spectrum of immersive experiences, from panoramic views to high-resolution, spatial audio-enhanced narratives. The support for APMP further simplifies the content creation process, enabling creators to produce and distribute immersive videos more efficiently.
Moreover, the additional features introduced by Vimeo enhance the overall user experience by providing sophisticated tools for content management, collaboration, and discoverability. These advancements position Apple Vision Pro as a leading platform for consuming and creating immersive media content.
Conclusion
Vimeo’s announcement of expanded support for 3D video formats on Apple Vision Pro marks a significant milestone in the evolution of immersive media. By embracing formats like VR180, Apple Immersive Video, and APMP, along with introducing innovative features for content management and collaboration, Vimeo is enhancing the immersive viewing experience for users and providing creators with powerful tools to produce and share high-quality 3D content. As the landscape of immersive media continues to evolve, such developments are pivotal in shaping the future of how we create and consume digital content.
