Substack, a prominent platform for independent writers and content creators, has recently introduced the option for subscribers to purchase paid subscriptions directly through its iOS app using Apple’s in-app payment system. This development aims to streamline the subscription process for mobile users, offering a more seamless experience. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
The Appeal of In-App Purchases
The integration of in-app purchases allows users to subscribe to their favorite Substack publications with just a few taps, eliminating the need to navigate external websites or payment portals. This convenience is particularly beneficial for mobile-first readers who prefer a straightforward subscription process. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
Financial Implications for Creators and Subscribers
While the in-app purchase option enhances user convenience, it introduces significant financial considerations due to Apple’s commission structure. Apple imposes a 30% fee on in-app purchases, which can substantially reduce the revenue that creators receive from each subscription. To mitigate this impact, Substack has implemented a pricing adjustment strategy:
– Adjusted Pricing: Substack automatically increases the subscription price within the iOS app to offset Apple’s commission, ensuring that creators’ earnings remain consistent with web-based subscriptions. For example, a monthly subscription priced at $6.00 on the web may be adjusted to $8.00 in the app. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
– Consistent Pricing: Alternatively, creators can choose to keep the subscription price the same across platforms. However, this approach results in a lower per-subscriber payout due to Apple’s commission. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
Subscribers should be aware that opting for in-app subscriptions may lead to higher costs compared to subscribing through Substack’s website. This price difference is a direct consequence of Apple’s fee structure and the adjustments made to maintain creator revenue.
Payout Timing and Subscription Management
The introduction of in-app purchases also affects the timing of payouts to creators. When subscribers purchase subscriptions via the App Store, Apple processes these payments and subsequently pays Substack on a monthly basis, up to 45 days after the end of the month. Substack then deposits the earnings into creators’ Stripe accounts. This process contrasts with web-based subscriptions, where payouts are more immediate. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
Additionally, subscriptions initiated through the App Store are managed by Apple. While creators retain access to subscribers’ email addresses and payment histories, they do not have control over payment methods. If a creator decides to leave Substack, they cannot transfer the billing information of these subscribers. Furthermore, Apple-managed subscriptions cannot be paused, and any changes to web subscriptions cannot be made through the iOS app. ([support.substack.com](https://support.substack.com/hc/en-us/articles/19718129670420-Can-my-subscribers-pay-on-the-Substack-iOS-app?utm_source=openai))
Alternative Payment Options and Regulatory Changes
In response to legal challenges and regulatory pressures, Apple has revised its App Store policies to allow developers to direct users to external payment systems. This change enables platforms like Substack to offer alternative payment options that bypass Apple’s in-app purchase system and its associated fees. Substack has begun implementing external payment links within its iOS app, allowing subscribers to choose between in-app purchases and web-based subscriptions. ([techcrunch.com](https://techcrunch.com/2025/08/18/substack-writers-can-now-direct-u-s-readers-to-often-cheaper-web-based-subscriptions-on-ios/?utm_source=openai))
This development is particularly significant in light of the Epic Games lawsuit, which challenged Apple’s control over in-app payments. The legal outcome has compelled Apple to permit external payment links, providing developers and consumers with more flexibility and potentially reducing costs associated with in-app purchases. ([apnews.com](https://apnews.com/article/757f2ab2266209ea8d0593e2417a4742?utm_source=openai))
Considerations for Subscribers
Given the financial implications and management differences associated with in-app subscriptions, subscribers are encouraged to consider the following:
– Cost Comparison: Evaluate the subscription prices on Substack’s website versus the iOS app to determine the most cost-effective option.
– Subscription Management: Be aware that subscriptions purchased through the App Store are managed by Apple, which may affect the ability to pause or modify subscriptions.
– Support for Creators: Subscribing directly through Substack’s website ensures that a larger portion of the subscription fee goes directly to the creator, supporting their work more substantially.
Conclusion
While Substack’s integration of in-app purchases offers enhanced convenience for subscribers, it introduces complexities related to pricing, revenue distribution, and subscription management. Both creators and subscribers should carefully consider these factors when choosing between in-app and web-based subscription options to ensure that their decisions align with their financial interests and support for independent content creation.
