TikTok has unveiled a suite of new features aimed at empowering songwriters by providing them with enhanced tools to showcase their work and connect with a broader audience. These additions include a Songwriter label and a dedicated Music tab on user profiles, currently available in beta to a select group of publishing partners and songwriters. Interested individuals can join a waitlist to gain access to these features. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
Understanding Songwriters’ Needs
To develop these tools, TikTok conducted a comprehensive survey involving over 870 songwriters and held in-depth interviews to understand their requirements for profile building and monetization opportunities. The findings revealed that more than half of songwriters utilizing social media for self-promotion prefer TikTok as their platform of choice. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
New Features for Songwriters
The newly introduced features are designed to provide songwriters with greater visibility and engagement opportunities:
– Songwriter Account Label: This label identifies users as songwriters, enhancing their credibility and making it easier for others to recognize their contributions. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
– Songwriter Music Tab: A dedicated section on the songwriter’s profile that showcases a selection of tracks they have written or co-written, allowing followers to explore their musical portfolio. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
These features enable songwriters to highlight their musical works alongside their content, sharing stories about their music, craft, and lives, thereby raising their profile and building their audience on TikTok. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
Complementary Tools and Initiatives
In addition to the new songwriter-specific features, TikTok has introduced several other tools to support artists:
– #BehindTheSong Campaign: This initiative shines a light on the unique stories behind the music created by songwriters, producers, and artists, fostering a deeper connection between creators and their audience. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
– New Tag on Latest Releases: A label that highlights new music releases to the TikTok community, ensuring that fresh content gains immediate visibility. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
– Add to Music App Feature: This functionality allows users to save songs they discover on TikTok directly to their favorite music streaming services, bridging the gap between discovery and consumption. ([newsroom.tiktok.com](https://newsroom.tiktok.com/en-us/tiktok-announces-the-beta-launch-of-songwriter-features?utm_source=openai))
Industry Context and Comparisons
TikTok’s move to support songwriters aligns with similar efforts by other platforms:
– Spotify: The streaming giant has long allowed songwriters to highlight their work, providing a platform for creators to gain recognition. ([techcrunch.com](https://techcrunch.com/2025/07/17/tiktok-lures-songwriters-promotional-features/?utm_source=openai))
– Tidal: In the previous year, Tidal launched a tool enabling musicians to track royalties and manage their work for which they have songwriting credits, offering greater transparency and control. ([techcrunch.com](https://techcrunch.com/2025/07/17/tiktok-lures-songwriters-promotional-features/?utm_source=openai))
TikTok’s Ongoing Commitment to Music Creators
Despite shutting down its music streaming service, TikTok Music, last year, TikTok remains a pivotal platform for music discovery and promotion. Earlier this year, the company released the TikTok for Artists tool, allowing artists to monitor the performance of their campaigns and tracks, further demonstrating its commitment to supporting the music community. ([techcrunch.com](https://techcrunch.com/2025/06/03/tiktok-launches-tiktok-for-artists-a-new-music-insights-platform/?utm_source=openai))
Conclusion
By introducing these new features, TikTok is reinforcing its role as a vital platform for songwriters and artists to showcase their work, engage with fans, and build their careers. These tools not only provide greater visibility but also offer valuable insights and promotional opportunities, empowering creators in the ever-evolving digital music landscape.
