Threads Introduces Shortcut for Instant Direct Messaging
Meta’s social media platform, Threads, is currently testing a new feature designed to streamline the initiation of direct message (DM) conversations. This innovative shortcut allows users to type phrases like DM me or Message me within a post or reply, which then automatically generates a hyperlink. This link invites others to start a private conversation directly with the user, eliminating the need to navigate to the user’s profile to send a message.
When a recipient clicks on this hyperlink, they are directed to a one-on-one DM chat with the sender. If both parties follow each other, the message appears directly in the primary inbox. However, if they do not follow each other, the message is filtered into the Message Requests folder, a measure implemented to prevent spam and maintain user privacy.
This feature is currently being rolled out to a select group of users in the United States and Canada. As with many test features, there is no confirmed timeline for a broader release. The introduction of this shortcut signifies Threads’ commitment to enhancing user experience by reducing the steps required to start a conversation, thereby making messaging a more integral part of the platform.
In recent months, Threads has been actively introducing several new features to enrich user engagement. Notably, the platform launched an AI-powered tool that allows users to personalize their feeds, ensuring content relevance and user satisfaction. Additionally, Threads has integrated functionality that enables users to share posts directly to their Instagram Stories without leaving the app, fostering a more cohesive experience between Meta’s platforms. Furthermore, the platform has been exploring the incorporation of in-message games, aiming to provide users with interactive and entertaining content within their conversations.
These enhancements come at a time when Threads is experiencing significant growth in user engagement. A recent report from market intelligence firm Similarweb indicated that Threads has surpassed X (formerly known as Twitter) in daily mobile usage. As of January 7, 2026, Threads boasted 141.5 million daily active users on mobile, compared to X’s 125 million. This upward trend underscores Threads’ increasing popularity and its potential to become a dominant player in the social media landscape.
The development of the DM shortcut aligns with Threads’ broader strategy to enhance user connectivity and engagement. By simplifying the process of initiating private conversations, Threads aims to foster more meaningful interactions among users. This move also reflects a broader industry trend where social media platforms are continually seeking ways to reduce friction in user interactions and enhance the overall user experience.
It’s worth noting that while Threads was relatively late in introducing a native DM feature, the platform has been making concerted efforts to catch up and even surpass competitors in terms of functionality and user engagement. The introduction of the DM shortcut is a testament to Threads’ commitment to innovation and user-centric design.
As the social media landscape continues to evolve, platforms like Threads are recognizing the importance of seamless communication features. The ability to quickly and easily start private conversations is becoming a standard expectation among users. By introducing features like the DM shortcut, Threads is not only meeting these expectations but also setting new standards for user engagement and interaction.
In conclusion, Threads’ testing of the DM shortcut represents a significant step forward in enhancing user experience on the platform. By reducing the steps required to initiate private conversations, Threads is making it easier for users to connect and engage with each other. As this feature rolls out to more users, it has the potential to further solidify Threads’ position as a leading social media platform.
