Threads Enhances User Experience with Direct Instagram Story Sharing
Meta’s social media platform, Threads, has introduced a new feature that allows users to share posts directly to their Instagram Stories without leaving the Threads app. This integration aims to leverage Instagram’s extensive user base to further boost Threads’ growth.
Launched in July 2023, Threads quickly gained popularity by integrating seamlessly with Instagram. Users could sign up using their Instagram credentials, which automatically imported their profile details and follower lists. This streamlined process enabled users to follow their existing Instagram connections on Threads effortlessly.
In the years following its launch, Meta has strategically utilized its larger platforms to promote Threads. For instance, popular Threads posts have been displayed on Facebook, and a carousel of Threads content has been added to Instagram. Additionally, Meta facilitated cross-posting from Instagram and Facebook to Threads, enhancing user engagement across platforms.
These initiatives have yielded significant results. According to data from Similarweb, Threads has surpassed Elon Musk’s X in daily mobile usage. The platform’s user base has grown from 200 million monthly active users in August 2024 to 400 million by August 2025. In October, Meta announced that Threads had reached 150 million daily active users.
The new feature simplifies the process of sharing Threads content to Instagram Stories. Previously, users could share Threads posts to their Instagram Stories, but the process required leaving the Threads app. Now, users can preview and share posts directly within Threads, enhancing the user experience and encouraging more cross-platform sharing.
This development is part of Meta’s broader strategy to integrate its platforms and provide a cohesive user experience. By enabling seamless sharing between Threads and Instagram, Meta aims to increase user engagement and attract more users to Threads.
In addition to this feature, Threads has introduced several other updates to enhance user experience. For example, the platform now allows users to add up to 10 topics of interest to their profiles, making it easier to connect with others who share similar interests. Users can also manage how people interact with their posts by limiting who can reply or quote their content. Furthermore, Threads has improved video playback with a redesigned player that includes easy-to-access controls and a pinned progress bar.
These updates reflect Meta’s commitment to evolving Threads into a more user-friendly and engaging platform. By continuously introducing new features and integrations, Meta aims to solidify Threads’ position as a leading social media platform.
