Spotify and Liquid Death Unveil the Eternal Playlist Urn: A Bluetooth Speaker Like No Other
In an unexpected and bold collaboration, Spotify and Liquid Death have introduced the Eternal Playlist Urn, a limited-edition Bluetooth speaker designed to resemble a cremation urn. This unique product challenges conventional design norms and offers a novel way to experience music.
A Collector’s Item with a Twist
The Eternal Playlist Urn is not intended for holding ashes but serves as a distinctive collector’s piece. With only 150 units available in the United States, each urn measures 7 inches in diameter and 11.4 inches in height. Priced at $495, the urn features a Bluetooth speaker integrated into its lid. While the compact design raises questions about audio quality, the urn’s primary appeal lies in its unconventional aesthetic and the experience it offers.
Bringing Music to the Afterlife
Spotify describes the Eternal Playlist Urn as the world’s first-ever music-streaming urn, aiming to make the concept of death a lot less boring. The idea is to allow music lovers to enjoy their favorite tunes indefinitely, even in the afterlife. This playful approach underscores the companies’ commitment to blending humor with innovation.
Life needs music. So does the afterlife. That’s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music somewhere it’s never been before, Spotify stated in a blog post.
Personalized Eternal Playlists
Purchasers of the urn can create a personalized Eternal Playlist on Spotify by answering questions such as What’s your eternal vibe? or What’s your go-to ghost noise? Based on these responses and the user’s listening history, Spotify generates a custom playlist that syncs directly to the urn’s speaker. This playlist can also be shared with friends and family, adding a communal aspect to the experience.
Spotify’s Foray into Hardware Collaborations
While Spotify has not released a branded smart speaker, the company has engaged in hardware collaborations in the past. In 2022, Spotify partnered with Ikea to develop a portable Bluetooth lamp speaker featuring Spotify Tap functionality. The Eternal Playlist Urn marks Spotify’s second hardware collaboration, reflecting the company’s interest in exploring unique product offerings.
Liquid Death’s Bold Marketing Strategies
Liquid Death is known for its audacious marketing campaigns that often push the boundaries of traditional advertising. The brand previously introduced a life-sized Yeti Casket-shaped cooler, which attracted over 800 bidders and sold for $68,200. This penchant for dark, irreverent humor resonates with a specific audience and aligns with the unconventional nature of the Eternal Playlist Urn.
A Testament to Creative Branding
Whether viewed as a clever marketing stunt, a humorous gag, or an absurd novelty, the Eternal Playlist Urn exemplifies the lengths to which brands will go to capture consumer attention. This collaboration between Spotify and Liquid Death challenges traditional product design and marketing, offering a fresh perspective on how companies can engage with their audiences.
