Snapchat+ Surpasses 25 Million Subscribers, Propelling Snap’s Direct Revenue to $1 Billion ARR
Snap Inc., the parent company of Snapchat, has announced a significant milestone: its direct revenue business has achieved an annualized revenue run rate (ARR) of $1 billion. This achievement is largely attributed to the success of Snapchat+, the platform’s premium subscription service, which has now exceeded 25 million subscribers.
The Evolution of Snapchat+:
Introduced in 2022, Snapchat+ offers users exclusive and early-access features for a monthly fee of $3.99. The service quickly gained traction, prompting Snap to diversify its subscription offerings to cater to a broader audience.
In June 2025, Snap unveiled Lens+, an enhanced subscription tier priced at $8.99 per month. Lens+ provides subscribers with access to exclusive augmented reality (AR) Lenses and experiences, building upon the benefits of the standard Snapchat+ package.
By early 2025, Snap expanded its subscription portfolio further with the launch of Snapchat+ Platinum. This premium, ad-free tier is available for $15.99 per month, offering an uninterrupted user experience alongside the existing perks.
Enhancing User Experience with Additional Features:
In September 2025, Snap introduced changes to its Memories feature, a popular tool that allows users to save and revisit their Snaps. The company implemented a cap on free storage, introducing a paid storage plan at $1.99 per month. Under this new structure:
– Standard Snapchat+ subscribers receive up to 250GB of storage.
– Snapchat+ Platinum subscribers are allocated 5TB of storage.
These adjustments aim to accommodate the growing storage needs of users while providing value through the subscription tiers.
Empowering Creators with Subscription Options:
Beyond enhancing user features, Snap is also focusing on supporting content creators. The company recently launched creator subscriptions in an alpha phase with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. This initiative allows creators to set their own monthly subscription prices, offering subscribers:
– Exclusive content available only to subscribers.
– Priority responses to public Stories.
– An ad-free viewing experience for the creator’s Stories.
This move underscores Snap’s commitment to fostering a vibrant creator community and providing monetization avenues for content producers.
Future Outlook:
Looking ahead, Snap plans to continue expanding Snapchat+ by emphasizing customization and community-driven features. The company’s success with its subscription model has not gone unnoticed; competitors like Meta are exploring similar strategies. Meta recently announced plans to test new subscription services that grant users access to exclusive features across platforms such as Instagram, Facebook, and WhatsApp.
