In a significant advancement for home entertainment technology, Samsung has announced the integration of Microsoft’s Copilot AI assistant into its 2025 lineup of televisions and smart monitors. This collaboration aims to transform the user experience by introducing voice-powered artificial intelligence directly into the living room, offering a more personalized and interactive viewing experience.
Seamless Integration of AI into Home Entertainment
Samsung’s 2025 models, including Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, and the M7, M8, and M9 Smart Monitors, will feature Copilot as a built-in AI companion. Users can activate Copilot through voice commands or via the remote control, making it easier to search for content, learn new information, and engage with their devices in a more intuitive manner.
Enhanced Content Discovery and Personalized Recommendations
Copilot’s integration is designed to enhance content discovery by providing personalized recommendations based on user preferences. For instance, users can ask Copilot for movie suggestions that cater to specific genres or themes, such as Show me critically acclaimed sci-fi movies under 2 hours. This level of specificity ensures that viewers find content that aligns closely with their interests.
Interactive and Social Viewing Experience
Beyond individual content recommendations, Copilot facilitates a more social viewing experience. It can handle complex, group-friendly requests, such as finding a movie that satisfies diverse tastes within a household. For example, if one person enjoys sci-fi, another prefers romantic comedies, and a third likes thrillers, Copilot can suggest a film that appeals to all three preferences. This feature transforms the TV from a passive screen into a collaborative tool for the household.
Real-Time Information and Assistance
Copilot also provides real-time information and assistance. Users can inquire about actors, directors, or other entertainment-related details during their viewing experience. Additionally, Copilot can handle everyday queries, such as local weather forecasts or advice requests, making it a versatile assistant beyond entertainment purposes.
Visual and Interactive User Interface
The AI assistant presents itself as a friendly, animated on-screen character that reacts and lip-syncs as it speaks, matching the tone of the conversation. Responses are displayed as rich, glanceable visual cards, complete with images, ratings, and key details designed for big screens. This visual and interactive interface ensures that users receive information in an engaging and easily digestible format.
Easy Activation and Personalization
Getting started with Copilot is straightforward. The AI assistant comes preinstalled in select 2025 Samsung TVs and monitors, accessible via the Apps Tab on the Samsung Tizen OS home screen or Samsung Daily+. Users can sign in with a Microsoft account via a quick QR code to unlock Copilot’s personalization, memory, and preferences, enhancing the tailored experience. However, basic features are available even without logging in.
Strategic Partnership for Smarter Homes
This integration builds on the longstanding partnership between Microsoft and Samsung, bringing together innovations from Xbox Cloud Gaming and Windows on Galaxy devices to now AI-powered living rooms. By embedding Copilot into the heart of the home, both companies set a new standard for intuitive, connected, and enjoyable screen experiences.
Availability and Future Expansion
Copilot is rolling out on Samsung’s 2025 lineup, with plans to expand to additional models and markets over time. The experience is available at no cost, ensuring that a wide range of users can benefit from this advanced AI integration.
Conclusion
The integration of Microsoft’s Copilot into Samsung’s 2025 TVs and monitors marks a significant step forward in the evolution of home entertainment. By combining voice-powered AI with Samsung’s advanced display technology, users can enjoy a more personalized, interactive, and social viewing experience. This collaboration not only enhances content discovery and accessibility but also sets the stage for future innovations in smart home technology.
