Samsung Galaxy S26 Launch Set for February 25 with Exclusive Offers
Samsung has officially announced that its next Unpacked event will take place on February 25, 2026, in San Francisco, California, at 10 a.m. PT. The event will be livestreamed on YouTube, showcasing the highly anticipated Galaxy S26 series.
In the lead-up to the event, Samsung has opened reservations for the Galaxy S26 series. Customers who reserve a device will receive a $30 credit applicable toward accessories and other Samsung products through the company’s online store. Additionally, all registrants will be entered into a contest to win a $5,000 Samsung.com gift card. Reservations are free and come with no obligation to purchase.
Samsung is offering substantial savings for early adopters. Customers can expect up to $900 off with eligible trade-ins. Even without a trade-in, reservations include a discount of up to $150 on Galaxy S26 series devices. Notably, this year marks the first time reservations are available beyond Samsung.com, with Best Buy and AT&T also accepting reservations.
The Galaxy S26 series is expected to feature updated specifications, including the latest Snapdragon chip for models sold in the U.S., faster wireless charging capabilities, and a new Privacy Display on the Galaxy S26 Ultra designed to redact content from onlookers. While additional upgrades were initially planned, price considerations have led Samsung to adjust its offerings.
The Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra are anticipated to be priced similarly to their predecessors, with retail availability expected around March 2026.
