On October 13, 2025, Salesforce introduced Agentforce 360, the latest iteration of its AI agent platform, aiming to strengthen its position in the increasingly competitive enterprise AI landscape. This announcement precedes the company’s annual Dreamforce conference, set to commence on October 14.
Key Features of Agentforce 360:
1. Agent Script: Scheduled for beta release in November, Agent Script is a new AI agent prompting tool that enables users to program AI agents with enhanced flexibility. It allows for the creation of if/then scenarios, facilitating more predictable and adaptable responses to customer inquiries. This advancement is particularly beneficial in handling complex customer interactions.
2. Reasoning Models: Agentforce 360 incorporates advanced reasoning models developed by Anthropic, OpenAI, and Google Gemini. These models are designed to think before responding, moving beyond pattern-based replies to deliver more thoughtful and contextually appropriate answers.
3. Agentforce Builder: Also slated for beta release in November, Agentforce Builder is a comprehensive tool that allows users to build, test, and deploy AI agents from a unified platform. It includes Agentforce Vibes, an enterprise-grade app vibe coding tool introduced earlier this month, which streamlines the development process by automating technical implementations.
4. Slack Integration: Salesforce is expanding the integration between Agentforce and Slack. Starting this month, core applications such as Agentforce Sales, IT, and HR will be accessible directly within Slack, with further expansions planned through early 2026. Additionally, Slack is piloting an enhanced version of its Slackbot chatbot, designed to offer personalized insights and suggestions by learning from user interactions.
Strategic Context:
The launch of Agentforce 360 comes at a pivotal time in the enterprise AI market. Companies are increasingly introducing AI features tailored for enterprise clients, yet many organizations struggle to realize a return on investment from these tools. A recent MIT study revealed that 95% of enterprise AI pilots fail to progress to production, highlighting the challenges in justifying expenditures on AI technologies.
In this competitive environment, Salesforce’s Agentforce platform boasts a customer base of 12,000, surpassing many of its competitors. Early adopters of Agentforce 360 include prominent companies such as Lennar, Adecco, and Pearson, indicating strong market interest and potential for widespread adoption.
