Realme’s Reintegration with Oppo Triggers Significant Layoffs in India
In a strategic realignment within the smartphone industry, Realme has rejoined Oppo as a sub-brand, a move that has led to substantial layoffs within Realme’s Indian operations. This restructuring aims to streamline operations and reduce costs by consolidating resources and eliminating redundant roles.
Background of the Merger
Realme, initially launched as an Oppo sub-brand in 2018, quickly gained independence and established itself as a significant player in the smartphone market. However, in January 2026, Oppo announced that Realme would return as its sub-brand. This decision is part of a broader strategy to enhance collaboration, optimize resources, and strengthen market positioning. Under this new structure, Oppo serves as the primary brand, with Realme and OnePlus operating as complementary sub-brands, each targeting distinct market segments. ([businesstoday.in](https://www.businesstoday.in/technology/news/story/realme-reunites-with-oppo-as-a-sub-brand-signaling-a-major-reshuffle-509861-2026-01-07?utm_source=openai))
Impact on Workforce
The reintegration has led to significant workforce reductions, particularly within Realme’s Indian sales and marketing departments. Reports indicate that area sales managers and retail employees have been asked to resign, with their roles expected to conclude by April 30, 2026. This move is part of a broader effort to align Realme’s operations with Oppo’s existing infrastructure, thereby reducing operational redundancies. ([newsbytesapp.com](https://www.newsbytesapp.com/news/business/realme-to-lay-off-entire-sales-team-in-india/tldr?utm_source=openai))
Operational Changes and Consumer Impact
As part of the consolidation, Realme’s after-sales services will be integrated into Oppo’s extensive service network. This integration is expected to provide Realme customers with access to a larger number of service centers, potentially enhancing the overall customer experience. Despite these organizational changes, Realme’s product lineup and pricing strategies are anticipated to remain consistent in the near term. ([moneycontrol.com](https://www.moneycontrol.com/technology/realme-is-now-a-sub-brand-under-oppo-phones-and-pricing-stay-the-same-for-now-article-13763715.html?utm_source=openai))
Strategic Implications
The merger reflects a strategic shift within the BBK Electronics ecosystem, which includes brands like Oppo, Vivo, and OnePlus. By consolidating Realme under Oppo, the company aims to leverage shared resources, reduce costs, and enhance competitive positioning in a challenging smartphone market. This move also signifies a push for cost discipline and sharper brand segmentation within the group. ([digitimes.com](https://www.digitimes.com/news/a20260114PD204/realme-brand-oppo-cost-market.html?utm_source=openai))
Conclusion
Realme’s reintegration into Oppo marks a significant shift in the smartphone industry’s landscape. While the consolidation aims to streamline operations and enhance market competitiveness, it has also resulted in considerable workforce reductions. The long-term impact of this merger on both the companies involved and the broader market remains to be seen.
