Meta Platforms Inc., the parent company of Facebook and Instagram, is reportedly in discussions to acquire Play AI, a startup specializing in voice cloning technology. This potential acquisition aligns with Meta’s ongoing efforts to enhance its artificial intelligence (AI) capabilities and consumer-facing features.
Play AI offers technology that enables users to replicate various voices for AI-driven applications, such as customer service interactions. The startup has secured $23.5 million in funding from investors including 500 Startups, Kindred Ventures, Race Capital, 500 Global, and Soma Capital.
Integrating Play AI’s voice cloning technology could significantly enhance Meta’s suite of AI tools, particularly in areas like customer service and content creation. This move follows Meta’s recent initiatives to allow creators on its platforms to develop their own chatbots and incorporate video editing capabilities into its Meta AI chatbot.
Meta’s interest in Play AI is part of a broader strategy to strengthen its position in the AI landscape. Earlier this month, Meta invested $14.3 billion in Scale AI, a data-labeling startup, and recruited its CEO, Alexandr Wang, to lead a new superintelligence team. Additionally, Meta has been actively hiring AI researchers from competitors like OpenAI and Google to bolster its AI research and development efforts.
The potential acquisition of Play AI underscores Meta’s commitment to advancing its AI capabilities and integrating innovative technologies into its platforms. By incorporating voice cloning technology, Meta aims to offer more personalized and interactive experiences to its users, further solidifying its position in the competitive tech industry.
