Threads to Introduce Ads Globally Starting Next Week
Meta has announced that its social media platform, Threads, will begin displaying advertisements to all users worldwide starting the week of January 26, 2026. This development comes approximately two and a half years after Threads’ initial launch and follows a period of ad testing in select markets.
In a recent blog post, Meta stated:
> Beginning next week, we are expanding ads on Threads to users in all markets globally. This follows the initial rollout of ads on Threads to advertisers last spring. Ads on Threads are powered by Meta’s proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they’re used to on other Meta platforms like Facebook and Instagram.
The introduction of ads on Threads is part of Meta’s broader strategy to monetize its platforms while maintaining a personalized user experience. The AI-driven ad system aims to deliver content that aligns with individual user interests, similar to the advertising approaches employed on Facebook and Instagram.
The ad formats to be introduced on Threads include images, videos, carousels, Advantage+Catalog, and app ads. These diverse formats are designed to provide advertisers with multiple avenues to engage with the Threads community effectively.
As Threads continues to evolve, the integration of ads represents a significant milestone in its development. Users can anticipate a seamless incorporation of advertisements into their feeds, with Meta emphasizing the importance of personalization and relevance in the ad content presented.
