Meta AI’s recent introduction of the ‘Vibes’ feature—a short-form AI-generated video feed—has led to a significant uptick in app downloads and daily active users. According to data from market intelligence firm Similarweb, as of October 17, 2025, the app’s daily active users across iOS and Android platforms soared to 2.7 million, a substantial increase from approximately 775,000 just four weeks prior. Additionally, daily app installations have risen to 300,000, up from under 200,000 in the preceding weeks. ([techcrunch.com](https://techcrunch.com/2025/10/20/meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed/?utm_source=openai))
This surge coincides with the September 25 launch of ‘Vibes,’ a feature that allows users to create and share short-form videos generated by artificial intelligence. The correlation between the feature’s debut and the spike in user engagement suggests that ‘Vibes’ has been a significant factor in attracting new users and re-engaging existing ones. ([techcrunch.com](https://techcrunch.com/2025/09/25/meta-launches-vibes-a-short-form-video-feed-of-ai-slop/?utm_source=openai))
The ‘Vibes’ feed offers users the ability to generate videos from scratch or remix existing ones, incorporating new visuals, music, and styles before sharing them within the app or on other Meta platforms like Instagram and Facebook. This functionality not only enhances user creativity but also fosters a more interactive and personalized experience. ([techcrunch.com](https://techcrunch.com/2025/09/25/meta-launches-vibes-a-short-form-video-feed-of-ai-slop/?utm_source=openai))
The timing of ‘Vibes’ launch is noteworthy, as it follows Meta’s strategic partnership with AI image generator Midjourney in August 2025. This collaboration aimed to integrate advanced AI-generated content into Meta’s platforms, enhancing the quality and diversity of user-generated media. ([techcrunch.com](https://techcrunch.com/2025/08/22/meta-partners-with-midjourney-on-ai-image-and-video-models/?utm_source=openai))
Furthermore, Meta’s restructuring of its AI division into ‘Superintelligence Labs’ in June 2025 underscores the company’s commitment to advancing artificial intelligence capabilities. This reorganization reflects Meta’s ambition to lead in the AI space by developing more sophisticated and user-friendly AI-driven features. ([techcrunch.com](https://techcrunch.com/2025/06/30/meta-restructures-its-ai-unit-under-superintelligence-labs/?utm_source=openai))
The success of ‘Vibes’ also highlights the growing consumer interest in AI-generated content and interactive media experiences. As users seek more dynamic and personalized content, features like ‘Vibes’ position Meta AI as a competitive player in the evolving landscape of social media and digital entertainment.
In comparison to competitors, Meta AI’s recent growth is notable. While other AI-driven platforms have experienced declines in user engagement, Meta AI’s strategic enhancements and feature rollouts have resulted in a 15.58% increase in daily active users worldwide as of October 17, 2025. ([techcrunch.com](https://techcrunch.com/2025/10/20/meta-ais-app-downloads-and-daily-users-spiked-after-launch-of-vibes-ai-video-feed/?utm_source=openai))
Looking ahead, Meta’s focus on integrating advanced AI technologies and fostering user engagement through innovative features like ‘Vibes’ suggests a continued trajectory of growth and influence in the digital content sphere. As the company continues to invest in AI research and development, users can anticipate further enhancements that will redefine their digital experiences.
