Meta’s Acquisition of Limitless AI Leads to Rewind App Shutdown
In a significant development within the tech industry, Meta has acquired Limitless AI, the parent company of the Rewind app. This acquisition will result in the discontinuation of the Rewind application, a tool that has been instrumental for Mac users in recording and transcribing on-screen and audio activities.
The Rise and Functionality of Rewind
Launched in 2022, Rewind quickly garnered attention for its innovative approach to data compression. The application could condense over 10GB of recorded data into files smaller than 3MB, enabling users to store extensive records of their digital interactions. By capturing every piece of text and audio that appeared on a user’s screen or speakers, Rewind allowed for seamless retrieval of past activities through natural language searches. Despite initial privacy concerns, many users found the benefits of having a searchable digital history outweighed potential drawbacks.
Expansion into Wearable Technology
Building on the success of Rewind, the company rebranded as Limitless AI and introduced Pendant, a wearable device designed as a microphone-enabled necklace. Pendant continuously recorded and transcribed users’ conversations and ambient sounds, further extending the company’s commitment to creating comprehensive digital records of users’ experiences.
Meta’s Acquisition and Its Implications
On December 5, 2025, Limitless AI announced its acquisition by Meta. This strategic move aligns with Meta’s broader vision of integrating advanced AI capabilities into its suite of products and services. As a direct consequence of the acquisition, the Rewind app is scheduled to cease operations. The latest update to the app will disable all screen and audio capture functionalities starting December 19, effectively rendering the application inoperative.
Impact on Pendant Users
Regarding the Pendant device, Limitless AI has stated that sales will be discontinued immediately. However, existing users will continue to receive support for at least another year. Notably, this support will exclude users in specific regions, including Brazil, China, the European Union, Israel, South Korea, Turkey, and the United Kingdom. Users in these areas have until December 19, 2025, to download their stored transcripts and account information. After this date, their accounts and all associated data will be permanently deleted.
Data Management and User Support
To assist users during this transition, Limitless AI has introduced tools to facilitate the export of personal data. Users also have the option to delete their accounts and associated data if they choose. The company emphasizes its commitment to ensuring that users can manage their information effectively during this period.
Official Statement from Limitless AI’s CEO
Dan Siroker, co-founder and CEO of Limitless AI, shared his perspective on the acquisition:
> I’m excited to share that Limitless has been acquired by Meta. I’m going to share why we joined forces, what this means for customers, and what comes next.
> First, why? When we started Limitless five years ago, the world was very different. AI was a pipe dream to many. Hardware startups were considered unfundable, and a business that did both AI and hardware would have been considered ludicrous.
> But today is different. The world has changed. We’re no longer working on a weird fringe idea. We’re building a future that now seems inevitable. We’re not alone.
> Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision and we’ll be joining Meta to help bring our shared vision to life.
> What does this mean for existing customers? Good news. We will continue to support existing Pendant customers for at least another year, but we’ll no longer sell the Pendant to new customers. You’ll no longer need to pay a subscription, and existing customers get the Unlimited Plan for free. That said, we will be sunsetting non-Pendant functionality like Rewind, and there’ll be updates to regional availability. For continuing customers, you will need to agree to our updated Privacy Policy and Terms of Service. Whether you choose to continue to use the Pendant or not, your data will remain safe.
> We just launched a feature to make it easy to export all of your data. And of course, if you want to delete all of your data, that is also very easy to do within the app.
> Lastly, I want to thank each and every one of you for going on this journey with us. I look forward to sharing more when I can.
> Thanks,
> Dan Siroker
Broader Context: Meta’s Strategic Moves in AI and Wearables
Meta’s acquisition of Limitless AI is part of a series of strategic decisions aimed at enhancing its position in the AI and wearable technology sectors. This move reflects Meta’s commitment to integrating advanced AI capabilities into its product ecosystem, potentially influencing the development of future wearable devices and AI-driven applications.
Conclusion
The acquisition of Limitless AI by Meta marks a significant shift in the landscape of AI and wearable technology. While the discontinuation of the Rewind app may disappoint its user base, the integration of Limitless AI’s innovations into Meta’s broader strategy suggests exciting developments on the horizon. Users are encouraged to manage their data promptly and stay informed about upcoming changes as Meta continues to evolve its offerings in the AI and wearable tech domains.
