Google has expanded its AI-driven virtual try-on feature to include users in Australia, Canada, and Japan, and has introduced the capability to virtually try on shoes. This enhancement allows shoppers to visualize how different footwear styles would appear on them, enhancing the online shopping experience.
How the Virtual Try-On Feature Works
To utilize this feature, users can follow these steps:
1. Select a Product: Browse and tap on a shoe listing within Google Shopping.
2. Initiate Try-On: Click the “Try It On” button associated with the product.
3. Upload a Photo: Provide a full-length image of yourself.
4. View the Result: After a brief processing period, the selected shoes will be displayed on a digital representation of you.
Users have the option to save or share these images, facilitating feedback from friends or family before making a purchase.
Evolution of Google’s Virtual Try-On Technology
Initially, Google’s virtual try-on technology showcased apparel on a diverse range of models. In July 2025, the company introduced an AI feature that allowed users to see clothing items on a virtual version of their own body. This personalized approach has now been extended to footwear, providing a more comprehensive virtual shopping experience.
Introduction of Doppl
In June 2025, Google launched Doppl, an experimental app designed to deepen the virtual try-on experience. Doppl enables users to:
– Curate Personal Style: Visualize various outfits on a digital avatar.
– Generate AI Videos: Create videos to see how outfits move and fit in real life.
Both the virtual try-on feature and Doppl are powered by Google’s generative AI technology, aiming to make online shopping more interactive and personalized.
Industry Context
Google’s advancements in virtual try-on technology align with similar initiatives by other major retailers. Companies like Amazon and Walmart have also introduced virtual try-on features, reflecting a broader industry trend towards integrating AI to enhance the online shopping experience.
Conclusion
By expanding its virtual try-on capabilities to include shoes and making the feature available in additional countries, Google continues to innovate in the e-commerce space. These developments aim to provide users with a more immersive and personalized shopping experience, bridging the gap between online browsing and in-store purchasing.
