Google Store Launches First Pixel 10 Series Discounts Ahead of Black Friday

In a strategic move to align with Amazon’s Prime Big Deal Days, the U.S. Google Store has introduced its inaugural discounts on the Pixel 10 series, marking a departure from its previous strategy of waiting until Black Friday for such promotions. This limited-time offer is set to conclude on October 8, 2025, at 11:59 PM PDT.

Current Pixel 10 Series Discounts:

– Pixel 10: Now available at $699, reflecting a $100 reduction from its original price.

– Pixel 10 Pro: Priced at $849 after a $150 discount.

– Pixel 10 Pro XL: Offered at $999, benefiting from a $200 price cut.

These discounts are also mirrored on Amazon, with the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL priced at $649, $799, and $949 respectively.

Comparative Analysis with Previous Promotions:

Historically, Google has reserved significant discounts for the Black Friday period. For instance, in the previous year, the Pixel 9 series saw a uniform $150 reduction across models. The current $200 discount on the Pixel 10 Pro XL surpasses last year’s offers, suggesting a more aggressive pricing strategy this year.

Additional Discounts on Previous Pixel Models:

In addition to the Pixel 10 series, the Google Store is offering substantial discounts on the Pixel 9 lineup, with these deals available until October 14, 2025, at 11:59 PM PDT:

– Pixel 9: Reduced by $200, now priced at $599.

– Pixel 9 Pro: Enjoying a $300 discount, available for $699.

– Pixel 9 Pro XL: Also $300 off, now at $799.

– Pixel 9a: Discounted by $100, bringing the price down to $399.

Amazon offers even steeper discounts on these models, with the Pixel 9 at $549, Pixel 9 Pro at $749, Pixel 9 Pro XL at $749, and Pixel 9a at $349.

Deals on Other Google Products:

Beyond smartphones, the Google Store has extended discounts to other products:

– Pixel Tablet: Now available for $279 on the Google Store, with Amazon offering it at $249.

– Pixel Buds Pro 2: Priced at $189 after a $40 discount on the Google Store, while Amazon lists them at $169, reflecting a $60 reduction.

– Google TV Streamer: Available for $84.99 on the Google Store, with Amazon offering it at $79.98.

Implications for Consumers:

These early discounts present an opportunity for consumers to acquire Google’s latest technology at reduced prices ahead of the traditional holiday sales period. However, potential buyers might consider whether to take advantage of these current deals or wait for possible further reductions during Black Friday. Notably, the Pixel 10 Pro XL’s current $200 discount already exceeds last year’s Black Friday reductions, indicating that waiting may not necessarily yield better deals for this particular model.

Conclusion:

Google’s decision to offer substantial discounts on the Pixel 10 series and other products ahead of Black Friday reflects a shift in its promotional strategy, potentially aiming to capture early holiday shoppers and compete more aggressively with other retailers’ sales events. Consumers are encouraged to assess these deals in the context of their individual needs and the likelihood of future discounts.