Google Kicks Off 2026 with Significant Discounts on Pixel 10 Series
As 2026 begins, Google has introduced substantial discounts on its Pixel 10 series, offering consumers an excellent opportunity to acquire these devices at reduced prices. These promotions are available through the US Google Store and participating retailers, including Amazon, and are valid until Sunday, January 18, at 11:59 p.m. PT.
Discounted Pricing Details:
– Pixel 10: Originally priced at $799, the Pixel 10 is now available for $649, reflecting a $150 discount.
– Pixel 10 Pro: The Pixel 10 Pro has been reduced by $200, bringing its price down from $999 to $799.
– Pixel 10 Pro XL: This model sees a $250 reduction, lowering the price from $1,199 to $949.
– Pixel 10 Pro Fold: Maintaining its previous discount, the Pixel 10 Pro Fold remains $300 off, priced at $1,499.
– Pixel 9a: The Pixel 9a continues to be offered at a $100 discount, making it available for $399.
Additional Promotions:
In conjunction with the Pixel 10 series discounts, Google is also offering a $50 reduction on all models of the Pixel Watch 4. This promotion is available until Saturday, January 10, at 11:59 p.m. PT. Notably, Amazon provides an even better deal on the LTE variants of the Pixel Watch 4.
Historical Context:
This isn’t the first time Google has offered significant discounts on the Pixel 10 series. In November 2025, ahead of Black Friday, the Pixel 10 was discounted by $200, bringing its price down to $599. Similarly, the Pixel 10 Pro and Pixel 10 Pro XL received reductions of $250 and $300, respectively. These promotions were part of Google’s strategy to boost sales during the holiday season.
Additionally, in December 2025, YouTube TV subscribers received exclusive $100 discount codes for the Pixel 10 series. These codes could be combined with existing Google Store sales, allowing for substantial savings. For instance, the Pixel 10 Pro XL was available for as low as $799 when combining the $100 discount code with the ongoing $300 sale.
Trade-In Offers:
Google has also been proactive in offering enhanced trade-in values to encourage upgrades to the Pixel 10 series. For example, during the Black Friday promotions in November 2025, the trade-in value for a Pixel 9 Pro Fold was set at $680 when upgrading to a Pixel 10 Pro. Other models, such as the Pixel 9 Pro XL and Pixel 9 Pro, had trade-in values of $550 and $500, respectively. These boosted trade-in values were part of Google’s efforts to make the transition to the latest Pixel devices more accessible and affordable for existing customers.
Retailer-Specific Deals:
Retailers have also played a significant role in offering competitive deals on the Pixel 10 series. For instance, in August 2025, Best Buy offered the Pixel 10 starting at $199 with trade-in and gift card promotions. This deal allowed customers to upgrade to the latest Pixel device at a significantly reduced cost, especially when trading in eligible devices.
Similarly, Verizon offered a compelling Black Friday deal in November 2025, providing the Pixel 10 Pro XL and a Pixel Watch 4 for free to new customers adding a line with select Unlimited and connected device plans. This promotion highlighted the competitive landscape among carriers and retailers to attract customers to the Pixel ecosystem.
Referral Programs:
To further incentivize purchases, Google launched the Pixel Referral Program in early 2025. This program allowed existing Pixel users to share referral codes with friends and family. When a referral code was used, the new customer received a 10% discount on their Pixel phone purchase, and the referrer earned $50 in Google Store credit. Each participant could share up to 10 referral codes, potentially earning up to $500 in store credit.
Conclusion:
Google’s consistent and strategic discounting of the Pixel 10 series, coupled with enhanced trade-in values, retailer-specific deals, and referral programs, underscores the company’s commitment to making its flagship devices more accessible to a broader audience. These promotions not only benefit consumers looking for high-quality smartphones at reduced prices but also strengthen Google’s position in the competitive smartphone market.
