Google has unveiled a suite of new shopping tools designed to enhance the online shopping experience. These updates include customizable price tracking alerts and a virtual try-on feature, both aimed at providing users with more personalized and interactive shopping options.
Customizable Price Tracking Alerts
Building upon its existing price alert system, Google now allows users to set specific price thresholds for products they are interested in. Previously, users would receive notifications for any notable price drops. With the new update, shoppers can specify the exact price point at which they wish to be alerted. This is achieved through a user-friendly price slider interface, enabling precise control over price notifications.
Additionally, the enhanced feature offers the ability to track specific product variations, such as particular colors or sizes. This ensures that users receive alerts tailored to their exact preferences, enhancing the relevance and usefulness of the notifications. Products with active price tracking are now marked with a distinctive Gemini sparkle badge, making it easy for users to identify items they are monitoring.
Virtual Try-On Feature
In a move to bridge the gap between online and in-store shopping experiences, Google has introduced a virtual try-on feature. This tool allows users to upload a full-body photo of themselves and see how various clothing items would look on their own bodies. The feature utilizes a custom image generation model that accurately represents how different materials fold, stretch, and drape on diverse body types.
To use the virtual try-on feature, users should ensure their photo meets the following criteria:
– A full-body image with no other individuals in the frame.
– Good lighting conditions.
– No hands in pockets.
Once uploaded, the system processes the image and displays the selected clothing item on the user, providing a realistic preview of how the garment would appear when worn. This feature is accessible across Search, Google Shopping, and product results on Google Images, offering a seamless and interactive shopping experience.
Future Developments: AI-Powered Shopping Inspiration
Looking ahead, Google plans to introduce an AI-powered feature that offers shoppable outfit and room inspiration. Scheduled for release in the fall, this tool will leverage vision match technology to generate a range of visual options based on user queries. By tapping into the extensive database of 50 billion products in Google’s Shopping Graph, the feature will present product listings that closely match the visual styles users are interested in.
These advancements underscore Google’s commitment to enhancing the online shopping experience through personalization and interactivity. By integrating customizable alerts and immersive visualization tools, Google aims to empower consumers to make more informed purchasing decisions and enjoy a more engaging shopping journey.
