GoKwik, an Indian startup specializing in integrated e-commerce solutions, has recently secured a $13 million growth funding round, elevating its pre-money valuation to $450 million. This round, led by RTP Global with participation from existing investors Z47, Peak XV Partners, and Think Investments, brings GoKwik’s total funding to $68 million since its inception in 2020.
Despite the latest funding being 63% smaller than its $35 million Series B round in May 2022, the company’s valuation has increased by 43% from its previous pre-money valuation of $315 million. This growth underscores investor confidence in GoKwik’s business model and its role in the expanding direct-to-consumer (D2C) market.
GoKwik offers a suite of Software-as-a-Service (SaaS) products that enable businesses to establish and enhance their online presence. These products include tools for setting up online stores on platforms like Shopify, Magento, Salesforce, and WooCommerce, as well as solutions for checkout processes, online payments, returns management, and cash-on-delivery options. Additionally, GoKwik facilitates commerce through WhatsApp, a popular platform in markets such as India, parts of Europe, and Brazil.
The D2C sector in India is experiencing significant growth, with projections estimating its value to reach $60 billion by 2027, up from $12 billion in 2022, according to a report by KPMG. GoKwik’s services cater to this burgeoning market by providing businesses with the necessary tools to tap into the expanding online consumer base.
Over the past year, GoKwik has expanded its client base from approximately 2,500 to over 12,000 paying merchants across India, Europe, the U.K., and the U.S. Notable clients include Indian eyewear giant Lenskart, personal care brand Honasa Consumer, cosmetics company Lakmé, London’s Pepe Jeans, and Leicester’s Xplosive Ape.
While other companies offer similar individual products—such as Razorpay and Cashfree Payments for checkout solutions, and CleverTap and MoEngage for customer relationship management—GoKwik differentiates itself by providing an integrated suite of products. This integration encourages clients to adopt multiple solutions, enhancing their overall e-commerce capabilities.
Chirag Taneja, co-founder and CEO of GoKwik, emphasized the synergy within their product offerings. If you use our login product, it helps you do retargeting better. Hence, our KwikEngage product emerges there, which is a WhatsApp commerce piece. Similarly, if you use our checkout product, for abandoned carts, you end up using our KwikEngage piece, he explained.
This strategic approach has contributed to a 20% increase in GoKwik’s annual recurring revenue (ARR) over three months, reaching over $30 million as of March 2025.
In summary, GoKwik’s recent funding and valuation growth reflect its pivotal role in empowering businesses to navigate and succeed in the rapidly evolving e-commerce landscape.
