In the first quarter of 2025, the global smartphone market exhibited distinct preferences across various countries, reflecting regional trends and consumer behaviors. A comprehensive analysis reveals the top-selling smartphones in key markets, highlighting the dominance of major brands and the emergence of notable models.
United States
The U.S. market continues to favor Apple’s iPhone lineup. The iPhone 16 Pro Max led with an 18% market share, followed by the iPhone 16 at 16%, and the iPhone 16 Pro at 12%. The iPhone 16 Plus secured 6%, while Samsung’s Galaxy A16 5G rounded out the top five with a 5% share. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
China
In China, Apple’s iPhone 16 Pro Max and iPhone 16 Pro each captured 4% of the market. Huawei’s Nova 13 followed with 3%, and OPPO’s A3x and Reno 13 each held 2%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
India
India’s diverse market saw Samsung’s Galaxy A16 5G leading with a 4% share. OPPO’s A3x, realme’s 14x 5G, Apple’s iPhone 16, and Redmi’s 14C 5G each secured 3%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
Germany
In Germany, the iPhone 15 Pro Max led with a 13% share, followed by the iPhone 16 and iPhone 16 Pro, each at 12%. Samsung’s Galaxy S24 held 6%, and the iPhone 15 captured 5%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
United Kingdom
The UK market was dominated by the iPhone 15 Pro Max at 26%, with the iPhone 15 Pro at 18%. Samsung’s Galaxy S24 and S24 Plus held 4% and 3%, respectively, while the iPhone 15 secured 4%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
France
In France, Samsung’s Galaxy S24 and Apple’s iPhone 16 Pro each held 16% of the market. The iPhone 16 followed at 14%, the iPhone 16 Pro Max at 8%, and Samsung’s Galaxy A15 5G at 5%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
South Korea
South Korea’s market was led by the iPhone 16 Pro and iPhone 16 Pro Max, each at 10%. The iPhone 16 held 8%, while Samsung’s Galaxy S24 and Galaxy A16 4G each captured 6%. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
Japan
In Japan, the iPhone 16 led with 17%, followed by the iPhone 15 at 15%, and the iPhone 14 at 9%. The iPhone 16 Pro held 8%, and Google’s Pixel 8a secured 6%, marking a notable presence for Google’s device in the Japanese market. ([counterpointresearch.com](https://www.counterpointresearch.com/insights/top-5-smartphone-model-share-8-countries/?utm_source=openai))
Global Market Overview
Globally, Samsung reclaimed its position as the leading smartphone brand in Q1 2025, shipping 60.5 million units and capturing a 20% market share. This success is attributed to strong sales of the Galaxy S25 series. Apple followed closely, shipping 55 million iPhones, marking a 13% increase from the previous year, driven by robust sales across its iPhone lineup. ([sammobile.com](https://www.sammobile.com/2025/05/01/samsung-becomes-worlds-biggest-smartphone-brand-once-again/?utm_source=openai))
These insights underscore the dynamic nature of the global smartphone market, with regional preferences shaping the success of various models and brands.
