Figma’s Strategic Acquisition of Weavy: A Leap into AI-Driven Design Innovation
In a significant move to bolster its artificial intelligence (AI) capabilities, Figma, the renowned web-based design platform, has announced the acquisition of Weavy, an Israeli startup specializing in AI-powered design workflows. This acquisition, valued between $150 million and $200 million, marks Figma’s first foray into the Israeli tech landscape and underscores its commitment to integrating advanced AI technologies into its design ecosystem.
Weavy’s Innovative Approach to Design
Founded in 2024 by former executives from Fiverr, including CEO Lior Albeck, Weavy has rapidly emerged as a trailblazer in the AI design space. The company’s platform enables users to craft comprehensive branding and design strategies—from initial concept to final advertising campaigns—in mere minutes. By leveraging prompts and creative AI capabilities, Weavy allows marketing managers and designers to develop textual branding strategies and implement them through campaigns featuring high-quality designed images, all the way to distribution on social networks and websites. ([en.globes.co.il](https://en.globes.co.il/en/article-figma-acquires-israeli-startup-weavy-for-200m-1001525172?utm_source=openai))
Weavy’s vision centers on enhancing, rather than replacing, human creativity. The company aims to build tools that empower professional work with generative AI, placing the human creator at the heart of the creative process. This philosophy has attracted a growing global community of independent creators—including designers, architects, marketers, animators, and special effects artists—as well as teams from Fortune 100 companies. Notable clients reportedly include Nvidia and Wix. ([en.globes.co.il](https://en.globes.co.il/en/article-figma-acquires-israeli-startup-weavy-for-200m-1001525172?utm_source=openai))
Financial Trajectory and Growth
Despite its relatively recent inception, Weavy has demonstrated impressive financial growth. In June 2025, the company secured a $4 million seed funding round at a valuation of $13 million, with investors such as Entrée Capital, Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman. ([en.globes.co.il](https://en.globes.co.il/en/article-figma-acquires-israeli-startup-weavy-for-200m-1001525172?utm_source=openai)) By September 2025, Weavy’s revenue had reached $2 million, reflecting its expanding user base and increasing adoption across various industries. ([getlatka.com](https://getlatka.com/companies/weavy.com?utm_source=openai))
Strategic Implications for Figma
The acquisition of Weavy is poised to serve as the foundation for Figma’s operations in Israel, particularly as it seeks to expand its presence in Tel Aviv with a focus on AI. A Figma spokesperson expressed enthusiasm about the integration, stating, We have so many ideas for what we can build next. We are excited to continue supporting and growing the Weavy team, wherever they find great talent to add to the team. This includes Tel Aviv, where they have already built incredible momentum, as well as around the world. ([en.globes.co.il](https://en.globes.co.il/en/article-figma-acquires-israeli-startup-weavy-for-200m-1001525172?utm_source=openai))
This move aligns with Figma’s broader strategy to enhance its design platform by incorporating AI-driven tools that streamline and elevate the creative process. By integrating Weavy’s technology, Figma aims to offer users more efficient workflows, enabling rapid development of branding strategies and design assets.
The Evolving Landscape of Design Technology
Figma’s acquisition of Weavy reflects a broader trend in the design technology sector, where companies are increasingly investing in AI to revolutionize creative workflows. This trend is evident in other strategic moves within the industry, such as Veza Digital’s acquisition of Hedrick, a Webflow design studio, to advance Webflow innovation for high-growth startups. ([vezadigital.com](https://www.vezadigital.com/post/veza-digital-aquires-hedrick-webflow-studio?utm_source=openai))
Moreover, Figma’s own trajectory has been marked by significant developments, including its attempted acquisition by Adobe in 2022 for approximately $20 billion—a deal that ultimately did not materialize. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Figma?utm_source=openai)) In April 2025, Figma filed for an initial public offering (IPO), signaling its growth and ambition in the design software market.
Looking Ahead
The integration of Weavy’s AI-powered design workflows into Figma’s platform is expected to yield substantial benefits for users, offering more streamlined and efficient design processes. As Figma continues to expand its capabilities and global presence, this acquisition underscores its commitment to staying at the forefront of design innovation.
In conclusion, Figma’s acquisition of Weavy represents a strategic investment in AI technology, positioning the company to offer enhanced design solutions that cater to the evolving needs of creative professionals worldwide.
