In May 2025, during the I/O conference, Google introduced significant enhancements to its AI offerings, notably rebranding the Google One AI Premium to Google AI Pro and unveiling a more advanced tier named Google AI Ultra. These tiers are designed to cater to users seeking enhanced AI capabilities, each offering a distinct set of features and benefits.
Google AI Pro
Google AI Pro serves as an evolution of the previous AI Premium, streamlining its branding while maintaining its core offerings. Priced at $19.99 per month in the United States, this tier provides users with a comprehensive suite of AI tools and services.
Gemini App Enhancements
Subscribers to AI Pro gain expanded access to advanced models within the Gemini app, including 2.5 Flash and 2.5 Pro. This access facilitates deeper research capabilities, audio overviews, and sophisticated analysis of spreadsheets and code. A notable feature is the 1 million token context window, equating to approximately 1,500 pages of text or 30,000 lines of code, a substantial increase from the 32K context window available to free users. Additionally, users can generate up to three 8-second 720p clips daily using Veo 3 Fast before transitioning to Veo 2.
Integration with Google Workspace
AI Pro seamlessly integrates with Google Workspace, enhancing productivity across applications such as Gmail, Google Drive, Docs, Sheets, Slides, Meet, and Chat. Subscribers also gain access to Google Vids, an AI-powered video creation tool tailored for both professional and personal use. This application enables the incorporation of various media elements, including stock images, GIFs, video clips, stickers, music, sound effects, self-recordings, and screen recordings with narration.
Advanced Search Capabilities
A significant addition for AI Pro users is the AI Mode in Google Search, which leverages Gemini 2.5 Pro to handle complex queries involving reasoning, mathematics, and coding. This feature includes a model picker, allowing users to select between the default model for general assistance and the Pro model for more intricate tasks. The Deep Search functionality further enhances this by conducting extensive searches and synthesizing information into comprehensive, fully-cited reports.
NotebookLM Enhancements
The NotebookLM tool receives substantial upgrades under AI Pro, offering:
– 20 Audio Overviews per day, a significant increase from the three available to free users.
– The capacity to manage up to 500 notebooks, each accommodating 300 sources.
– The ability to initiate 500 chat queries daily.
– Options to share Chat-only notebooks.
– Advanced chat settings, including preferred response styles such as Guide, Analyst, or custom configurations.
– Access to notebook analytics for deeper insights.
Additional Benefits
Subscribers receive 2 TB of Google One storage applicable across Gmail, Drive, and Photos, a standalone value of $9.99 per month. The Whisk Animate feature, introduced in December 2024, allows users to transform images into short videos using Veo 2, with a monthly generation limit of 100 videos. Furthermore, the Flow AI filmmaking suite offers tools for text-to-video, ingredients-to-video, and frames-to-video creation. AI Pro members are allocated 1,000 AI Credits monthly for use with Whisk and Flow, with options to purchase additional credits as needed.
Google AI Ultra
For users seeking the pinnacle of AI capabilities, Google AI Ultra is available at $249.99 per month in the United States, extending its availability to over 70 countries.
Enhanced Video and AI Tools
AI Ultra subscribers benefit from access to Whisk and Flow, accompanied by 12,500 AI Credits per month. The Gemini app under this tier introduces advanced features such as the Deep Think mode, designed for enhanced reasoning tasks, and Agent Mode, which utilizes Project Mariner to manage complex, multi-step tasks with minimal user oversight. Users also enjoy the highest access levels to Gemini 2.5 Flash, 2.5 Pro, Deep Research, and Audio Overviews, along with daily refreshed access to Veo 3.
Superior Search and NotebookLM Features
In Google Search, AI Ultra subscribers experience the highest usage limits for Gemini 2.5 Pro and Deep Search, as well as AI calling capabilities. NotebookLM is set to receive the highest limits and best model capabilities later in 2025, exclusively for AI Ultra members.
Expanded Storage and Additional Services
The AI Ultra plan includes 30 TB of storage, typically valued at $149.99 per month, and a YouTube Premium subscription, which costs $13.99 per month. Subscribers also gain access to Project Mariner, a research prototype for browser agents capable of performing up to 10 tasks simultaneously, such as research, shopping, and travel booking.
Subscription Options and Additional Features
In June 2025, Google introduced an annual subscription option for AI Pro at $199.99, offering a 16% savings compared to the monthly rate. AI Pro subscribers also receive the Google Home Premium Standard tier, which includes 30 days of event-based video history and intelligent alerts for familiar faces, package deliveries, and garage door activity. For an additional $10 per month, users can upgrade to the Advanced tier, offering extended video history and AI-powered video search capabilities.
Conclusion
Google’s AI Pro and AI Ultra tiers represent significant advancements in AI accessibility and functionality, catering to a wide range of user needs from enhanced productivity tools to cutting-edge AI capabilities. These offerings underscore Google’s commitment to integrating sophisticated AI technologies into everyday applications, providing users with powerful tools to enhance their digital experiences.
