In May 2025, during the I/O developer conference, Google unveiled significant enhancements to its artificial intelligence offerings, introducing two subscription tiers: Google AI Pro and Google AI Ultra. These tiers are designed to provide users with advanced AI capabilities across various Google services and applications.
Google AI Pro
Google AI Pro serves as a rebranded version of the previous Google One AI Premium subscription, offering a comprehensive suite of AI tools and integrations for $19.99 per month in the United States.
Gemini App Enhancements
Subscribers to Google AI Pro gain expanded access within the Gemini app, including:
– Advanced AI Models: Access to Gemini 2.5 Flash and a preview of Gemini 2.5 Pro, both offering enhanced reasoning and coding capabilities.
– Deep Research: Tools designed for in-depth analysis and information gathering.
– Audio Overviews: Summarized audio content for efficient information consumption.
– Spreadsheet and Code Analysis: AI-driven insights and assistance for data and code management.
Additionally, Pro subscribers benefit from a 1 million token context window, enabling the processing of extensive text and code, equivalent to approximately 1,500 pages of text or 30,000 lines of code. In contrast, free users have access to a 32K context window, roughly 50 pages of text.
Integration with Google Workspace
The subscription extends AI functionalities across Google Workspace applications:
– Gmail, Google Drive, Docs, Sheets, Slides, Meet, and Chat: Enhanced by the Gemini side panel and inline features, facilitating improved productivity and collaboration.
– Google Vids: An AI-powered video creation tool that allows users to create, write, produce, edit, collaborate, and share videos. Features include adding stock images, GIFs, video clips, stickers, music, sound effects, self-recordings, screen recordings with narration, and voiceovers through the Vids recording studio.
NotebookLM Enhancements
Google AI Pro subscribers receive upgraded access to NotebookLM, a research tool offering:
– Increased Audio Overviews: Up to 20 per day, compared to 3 for free users.
– Expanded Notebook Capacity: Ability to maintain up to 500 notebooks, each supporting 300 sources, versus 100 notebooks with 50 sources for free users.
– Enhanced Chat Capabilities: Up to 500 chat queries per day, along with advanced chat settings and analytics.
Additional Benefits
– Google One Storage: The subscription includes 2 TB of storage applicable across Gmail, Drive, and Photos, a standalone value of $9.99 per month.
– Whisk Animate: An experimental feature from Google Labs that utilizes Veo 2 to transform images into short videos, allowing the generation of up to 100 videos per month.
– Flow: An AI filmmaking suite announced at I/O 2025, offering text-to-video capabilities and advanced editing tools for video creation.
Google AI Ultra
For users seeking even more advanced AI features, Google introduced Google AI Ultra, a premium subscription tier priced at $250 per month. This tier provides early access to Google’s latest AI advancements and is tailored for professionals and organizations requiring cutting-edge AI tools.
Conclusion
Google’s introduction of AI Pro and AI Ultra subscriptions reflects its commitment to integrating advanced AI capabilities into its ecosystem. These tiers offer users a range of tools designed to enhance productivity, creativity, and research across various applications.
