In September 2019, Apple unveiled its largest retail store in Japan, Apple Marunouchi, situated in Tokyo’s bustling business district. This two-story establishment not only showcases Apple’s latest products but also embodies a unique architectural design that seamlessly integrates with its urban surroundings.
A Prime Location in Tokyo
Apple Marunouchi is strategically positioned between the historic Tokyo Imperial Palace and the bustling Tokyo Station. This prime location ensures a steady flow of visitors, from business professionals to tourists exploring the city’s landmarks. The store’s proximity to these iconic sites underscores its significance in Tokyo’s retail landscape.
Architectural Excellence
The store’s design is a collaborative effort between Apple’s former Chief Design Officer, Jonathan Ive, and the renowned architectural firm Foster + Partners. One of the standout features is the two-story vitrine windows crafted from specially cast aluminum, creating three-dimensional rounded corners that extend beyond the stone facade. This design choice not only enhances the store’s aesthetic appeal but also fosters a connection between the interior space and the vibrant street life outside.
Adding a touch of nature, bamboo trees are strategically placed inside the store, visible through the expansive glass windows. This incorporation of greenery offers a serene contrast to the urban environment and reflects a design element also seen in Apple’s Macau store, albeit with a different bamboo variety.
Interior Layout and Features
Upon entering Apple Marunouchi, visitors are greeted by a spacious atrium that serves as the heart of the store. This central area is frequently utilized for Today at Apple sessions, where customers can participate in workshops and classes. Notably, while the nearby Apple Ginza store does not offer these sessions, Marunouchi’s design facilitates such community engagements.
The second floor provides unique vantage points overlooking the atrium, offering visitors a comprehensive view of the store’s activities. Product displays on this level are thoughtfully arranged, with dedicated sections for Apple Arcade, HomePod, Apple TV, and Apple Music. Each display is meticulously designed to highlight the features and benefits of the respective products, enhancing the overall shopping experience.
The Genius Bar, located on the upper level, is a hub of activity, reflecting the store’s commitment to customer support and service. Traditional product tables showcase the latest MacBooks, iPads, and accessories, ensuring that customers have hands-on access to Apple’s diverse product lineup.
A Testament to Apple’s Growth in Japan
Apple Marunouchi’s opening in 2019 marked a significant milestone in Apple’s expansion in Japan. The store’s design and offerings reflect Apple’s dedication to providing immersive retail experiences that resonate with local cultures while maintaining the brand’s global standards.
In contrast, the original Apple Ginza store, which opened in 2003 as Apple’s first retail location outside the United States, underwent significant changes. After its closure in 2022 due to building renovations, the store relocated to a temporary space. Plans are underway to reopen Apple Ginza in its original location, housed in a new building that aligns with modern architectural and environmental standards.
Conclusion
Apple Marunouchi stands as a beacon of innovation and design in Tokyo’s retail scene. Its strategic location, architectural brilliance, and comprehensive product offerings make it a must-visit destination for both Apple enthusiasts and casual shoppers. As Apple continues to evolve its retail presence in Japan, stores like Marunouchi exemplify the brand’s commitment to blending technology with culture, creating spaces that are both functional and inspiring.
