Ethos Technologies Set to Launch First Tech IPO of 2026
Ethos Technologies, a prominent player in the insurtech sector, is poised to make its public market debut this Thursday, marking the first technology initial public offering (IPO) of 2026. The company has set its share price between $18 and $20, aiming for a valuation of up to $1.26 billion. This pricing strategy is expected to generate approximately $102.6 million for Ethos and an additional $108 million for its selling shareholders. Should investor demand exceed expectations, the share price could rise, leading to a higher valuation and increased capital raised.
Founded with the mission to simplify the life insurance purchasing process, Ethos offers a software platform that streamlines the sale of life insurance policies. The company’s innovative approach has attracted substantial backing from leading venture capital firms, including Sequoia Capital, Accel, Alphabet’s venture arm GV, SoftBank, General Catalyst, and Heroic Ventures. Notably, Sequoia and Accel have opted not to sell their shares during this IPO, signaling strong confidence in Ethos’s future prospects.
Ethos’s journey to this milestone has been marked by significant achievements. In 2021, the company reached a valuation of $2.7 billion after raising $400 million, with a substantial portion of that funding secured in the same year. Early financial support also came from high-profile family offices, including those of celebrities such as Will Smith, Robert Downey Jr., Kevin Durant, and Jay-Z, underscoring the broad appeal and trust in Ethos’s business model.
A key differentiator for Ethos is its profitability, a notable accomplishment in the competitive insurtech landscape. According to the company’s IPO filings, Ethos reported nearly $278 million in revenue and just under $46.6 million in net income for the nine months ending September 30, 2025. This financial performance highlights the company’s effective operational strategies and its ability to generate sustainable profits.
The upcoming IPO is not only a significant event for Ethos but also sets the tone for the tech IPO market in 2026. As the first tech company to go public this year, Ethos’s performance could influence investor sentiment and the trajectory of subsequent tech IPOs. The company’s successful transition from a startup to a publicly traded entity reflects the growing maturity and resilience of the insurtech sector.
In summary, Ethos Technologies’ impending IPO represents a pivotal moment for the company and the broader technology market. With a strong foundation of financial backing, a proven profitable business model, and a clear vision for the future, Ethos is well-positioned to make a significant impact as it enters the public market.
