Danish Consumers Propel Anti-American Product Apps to App Store’s Top Ranks
In response to recent geopolitical tensions, Danish consumers are actively boycotting American products, leading to a surge in popularity for mobile applications designed to identify and avoid U.S.-made goods. This movement has propelled two specific apps, NonUSA and Made O’Meter, to the forefront of the Danish App Store rankings.
Background of the Boycott
The catalyst for this consumer-driven boycott stems from former President Donald Trump’s assertions regarding Greenland, a territory of Denmark. These statements have sparked a wave of nationalistic sentiment among Danes, prompting them to seek alternatives to American products and services. The boycott extends beyond physical goods, encompassing the cancellation of trips to the United States and the termination of subscriptions to American streaming platforms like Netflix.
Rise of NonUSA and Made O’Meter
Amidst this backdrop, the NonUSA app has experienced a meteoric rise in the Danish App Store. On January 9, it was ranked at 441 but ascended to the number one position by January 21. NonUSA empowers users to scan product barcodes to determine their country of origin, offering Danish alternatives when applicable. Its popularity is not confined to Denmark; the app has also gained traction in neighboring Nordic countries such as Norway, Sweden, and Iceland, indicating a regional solidarity in the boycott.
Similarly, Made O’Meter has climbed to the fifth position in the App Store. Available on both iOS and Android platforms, this app provides users with insights into product origins, aiding them in making informed purchasing decisions aligned with the boycott.
Statistical Insights
Data from market intelligence firm Appfigures reveals a significant uptick in downloads for these applications. Over the past week, combined daily downloads for NonUSA and Made O’Meter across both iOS and Android platforms have surged by approximately 867%, nearly a tenfold increase compared to the previous week. While the Danish App Store’s daily download volume is modest compared to larger markets like the United States, this spike underscores the effectiveness of the boycott movement within Denmark.
Broader Implications
The prominence of these apps reflects a broader trend of consumers leveraging technology to align their purchasing habits with personal and political values. This phenomenon is not isolated to Denmark. For instance, during the U.S.-China trade tensions in 2025, Chinese e-commerce platforms like DHgate and Taobao saw increased downloads in the United States as consumers sought alternatives to American products. This indicates a growing global pattern where geopolitical events influence consumer behavior, with technology serving as a facilitator for such movements.
Conclusion
The ascent of NonUSA and Made O’Meter in the Danish App Store exemplifies how digital tools can empower consumers to make choices that reflect their political and ethical stances. As geopolitical dynamics continue to evolve, it is likely that similar applications will emerge in other regions, enabling consumers worldwide to align their consumption with their convictions.
