Cloaked Secures $375 Million to Enhance Privacy Solutions and Enter Enterprise Market
In an era where digital privacy is paramount, Cloaked, a pioneering company in consumer privacy solutions, has successfully raised $375 million in Series B funding and growth financing. This substantial investment is set to bolster its consumer offerings and facilitate its strategic expansion into the enterprise sector.
Origins and Evolution
Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked initially provided users with the capability to generate unique identities—comprising emails, phone numbers, and passwords—for various online services, thereby safeguarding their actual personal information. Over time, the company has broadened its suite of services to include data removal, identity theft insurance, VPN access, and dark web monitoring. In 2025, Cloaked introduced an AI-powered call screening feature, further enhancing its protective measures. ([techcrunch.com](https://techcrunch.com/2025/07/22/user-privacy-app-cloaked-adds-ai-powered-caller-screening/?utm_source=openai))
Addressing AI-Driven Threats
With the rapid advancement of artificial intelligence, cyber threats have become more sophisticated. Cloaked’s CEO, Arjun Bhatnagar, highlighted the escalating challenges posed by AI-driven scams and phishing attempts. He emphasized the necessity of developing solutions that effectively counteract these evolving threats, ensuring personal and financial safety for users.
Innovative AI Integrations
In response to the growing complexity of cyber threats, Cloaked plans to extend its AI-powered screening capabilities to encompass text messages, emails, and web browsing activities within the year. The company is also testing an AI agent designed to autonomously perform actions such as updating passwords for services that have experienced data breaches. Bhatnagar assured that these AI integrations prioritize user safety by avoiding the transmission of sensitive information to cloud platforms.
Impressive Growth Metrics
Cloaked has demonstrated remarkable growth, achieving a tenfold increase in its user base over the past year. The company now boasts over 350,000 paying customers and has safeguarded 10 million identities. Additionally, Cloaked has assisted users in removing over 1 billion records from data broker sites. Since the launch of its call-screening feature, the app has processed more than 50 million scam or spam phone calls, underscoring its effectiveness in combating digital threats.
Enterprise Expansion
Building on its consumer success, Cloaked is venturing into the enterprise market. The company offers businesses a suite of protective services, including identity and password management, along with alerts for potential scams. Chief Information Security Officers (CISOs) can utilize Cloaked’s platform to assess individual risk levels, monitor aggregated data on records cleaned, and identify potential scams or data breaches that could impact their organizations.
Team Growth and Market Position
Currently, Cloaked employs nearly 70 individuals and plans to expand its team across various domains, including product development, engineering, enterprise sales, and international operations. In the competitive landscape, Cloaked stands alongside companies like 1Password, Gaurdio, Firefox, Proton, and Mozilla. Notably, it shares overlapping products with one of its investors, DuckDuckGo, which also offers VPN and identity theft protection services.
Funding Details
The recent funding round was led by General Catalyst and Liberty City Ventures, with participation from Lux Capital. This financial backing is expected to accelerate Cloaked’s mission to provide comprehensive privacy solutions to both consumers and enterprises.
