Book-Style Foldables Set to Lead Smartphone Market by 2026
The landscape of foldable smartphones is undergoing a significant transformation, with book-style designs poised to dominate the market by 2026. According to a recent report by Counterpoint Research, these larger foldables are projected to constitute 65% of the global foldable market, overshadowing the smaller clamshell models.
This anticipated shift marks a sustainable expansion phase for major Original Equipment Manufacturers (OEMs) such as Samsung and Google. Historically, companies like Samsung have offered both the Galaxy Z Flip and the Galaxy Z Fold series, catering to diverse consumer preferences. However, recent trends indicate a strategic pivot towards prioritizing the larger, book-style foldables. This move aligns with the growing consumer demand for devices that enhance productivity and offer premium specifications.
In 2025, large foldables held a 52% market share, despite their higher price points, which often exceed $2,000—double the cost of many flagship smartphones. The increasing preference for these devices suggests that users are willing to invest in advanced features and enhanced functionality.
Apple’s entry into the foldable market is highly anticipated. While the company has yet to release a foldable device, industry expectations lean towards a larger, book-style design, potentially bypassing the clamshell form factor. This move would further solidify the dominance of book-style foldables in the market.
Manufacturers are also focusing on higher profitability amid rising production costs. By emphasizing premium, high-end devices, companies aim to maintain healthy profit margins. The projected 62% market share for large foldables by 2026 underscores this strategic direction.
In summary, the foldable smartphone market is evolving rapidly, with book-style designs emerging as the preferred choice for consumers seeking advanced features and enhanced productivity. As manufacturers adapt to these preferences, the industry is set to witness a significant shift towards larger, more sophisticated foldable devices.
