Besties All-In Tequila: The $1,200 Collector’s Edition Now Shipping After Five-Month Delay
In June 2025, the hosts of the acclaimed All-In podcast unveiled their exclusive tequila brand, Besties All-In Tequila, at a glamorous event. The limited release of 750 bottles, each priced at $1,200, sold out almost immediately, reflecting the brand’s allure and the hosts’ influence.
However, customers faced an unexpected five-month wait before receiving their purchases. Jason Calacanis, one of the podcast’s hosts, attributed the delay to the intricate design of the bottles. He explained, Handcrafted bottles took a bit longer to create than expected, but the bottles started shipping last week! The bottle’s design, resembling a stack of illuminated poker chips, pays homage to the hosts’ fondness for poker, adding a unique touch to the collector’s item.
Initially, buyers were informed that deliveries would be completed by the end of summer. As summer passed without fulfillment, customers who had invested not only the substantial purchase price but also additional taxes and fees grew increasingly concerned. Communications from Flaviar, the spirits marketplace responsible for distribution, indicated multiple delays. A letter seen by TechCrunch revealed that delivery timelines were pushed from October to November, with some customers being informed that shipments would occur after November.
Both the official Besties All-In Tequila website and Flaviar’s communications reflected these shifting timelines. The website’s initial promise of end-of-summer delivery was later updated to indicate that shipments would begin in November. Flaviar’s correspondence suggested that deliveries were being processed in batches, though the exact duration required to fulfill all orders remains uncertain.
This situation underscores the challenges often associated with launching high-end, limited-edition products, especially those involving complex designs and manufacturing processes. The delay highlights the importance of clear communication and setting realistic expectations with customers, particularly when dealing with handcrafted items that may encounter unforeseen production hurdles.
As shipments commence, enthusiasts of the All-In podcast and collectors alike can anticipate enjoying this premium tequila during the upcoming holiday season. The experience serves as a reminder of the complexities inherent in bringing exclusive products to market and the patience sometimes required by consumers awaiting such unique offerings.
