Bad Bunny’s Super Bowl Halftime Show Shatters Global Records
Bad Bunny’s performance at Super Bowl LX’s Apple Music Halftime Show has set unprecedented records, captivating audiences worldwide. Sharing the stage with Lady Gaga and Ricky Martin, the Puerto Rican artist delivered a show that led to a significant surge in global engagement across streaming platforms, video views, and fan interactions.
Unprecedented Engagement on Apple Music
Apple Music reported that within the first 48 hours following the halftime show, the event’s press conference became the most-watched in Super Bowl history, amassing over 63 million views across various content formats, including live streams and social media clips. This remarkable viewership underscores the immense global interest in Bad Bunny’s performance.
In the immediate aftermath of the show, Bad Bunny’s listenership on Apple Music experienced a sevenfold increase. The tracks that saw the highest play counts during this surge were DtMF, BAILE INoLVIDABLE, and Tità Me Preguntó. This spike highlights the artist’s widespread appeal and the show’s impact on music consumption patterns.
Global Listening Trends Post-Performance
The halftime performance’s influence was felt across multiple regions, with notable listener spikes in the United States, Mexico, Canada, Colombia, and Peru. Major cities such as Mexico City, New York City, Los Angeles, Lima, Chicago, Houston, and Miami reported significant increases in streaming activity. This data reflects Bad Bunny’s extensive international fan base and the global reach of the Super Bowl halftime show.
Pre-Super Bowl Momentum
Interest in Bad Bunny’s music began to escalate even before the Super Bowl. Following the release of the official halftime show trailer on January 16, plays of BAILE INoLVIDABLE increased by 54% in the U.S. and 36% globally. Additionally, lyric views for the track surged by 119% in the U.S. and 79% worldwide. The song also achieved the No. 1 position on the U.S. Latin chart and entered the top 10 in nine U.S. cities. Notably, non-Spanish-speaking countries such as Canada, the UK, and Brazil exhibited strong growth in engagement, indicating Bad Bunny’s expanding global influence.
Shazam Activity Reflects Growing Popularity
Beyond streaming platforms, Bad Bunny’s music saw increased recognition on Shazam. In January, U.S. Shazam activity was 8% higher than the previous month. BAILE INoLVIDABLE experienced a 130% spike in Shazam searches on January 16, reaching No. 30 on the U.S. Shazam chart by January 22, marking its highest position since February 2025. Furthermore, Bad Bunny’s lyrics became the most viewed among non-English-language artists on Shazam, with the U.S. leading in total views. This trend underscores the artist’s growing popularity and the widespread curiosity about his music.
Historical Context and Achievements
Bad Bunny’s recent Super Bowl performance is a continuation of his impressive trajectory in the music industry. In 2022, Apple Music named him Artist of the Year, recognizing his chart-topping album Un Verano Sin Ti and his significant impact on global pop culture. This album became Apple Music’s most-streamed album of 2022 and is now the biggest Latin album of all time. Bad Bunny’s consistent ability to break records and set new standards in the music industry highlights his unique talent and widespread appeal.
Conclusion
The record-breaking engagement following Bad Bunny’s Super Bowl LX Halftime Show underscores his status as a global music icon. The performance not only captivated millions but also led to significant increases in streaming and fan interactions worldwide. As Bad Bunny continues to push boundaries and set new records, his influence on the music industry remains profound and far-reaching.
