Bad Bunny’s Super Bowl Halftime Show Breaks Records with Star-Studded Performance
On February 8, 2026, the Super Bowl LX Halftime Show, headlined by Puerto Rican sensation Bad Bunny, captivated audiences worldwide and set unprecedented records. The performance, which also featured music icons Lady Gaga and Ricky Martin, marked a significant milestone in Super Bowl history.
Unprecedented Viewership and Engagement
Apple reported that the Halftime Show press conference with Bad Bunny became the most-watched in Super Bowl history, amassing over 63 million views within the first 48 hours. This figure includes live streams and social media clips, highlighting the global anticipation and excitement surrounding the event.
The live performance itself generated record-breaking engagement on Apple Music. Real-time listening data revealed a 700% surge in streams of Bad Bunny’s music immediately following the show. The top three tracks that resonated with listeners were DtMF, Baile Inolvidable, and Tità Me Preguntó.
A Historic Performance
This Halftime Show was particularly noteworthy as it marked Bad Bunny’s first time headlining the event. Previously, he had made a guest appearance during Shakira and Jennifer Lopez’s performance in 2020. The inclusion of Lady Gaga and Ricky Martin added to the show’s allure, creating a diverse and dynamic musical experience that appealed to a broad audience.
Apple’s Strategic Involvement
Apple’s sponsorship of the Super Bowl Halftime Show has been a game-changer since it took over from Pepsi in 2023. The company’s involvement has brought a fresh perspective to the event, emphasizing innovative marketing strategies and exclusive content. For instance, leading up to Super Bowl LX, Apple released a full trailer featuring Bad Bunny dancing to his song BAILE INoLVIDABLE, showcasing the artist’s charisma and building anticipation for the performance.
Enhanced Fan Experience
In addition to the live performance, Apple provided fans with various ways to engage with the event. Listeners could replay the Halftime Show and access the official setlist on Apple Music, allowing them to relive the experience at their convenience. This approach not only extended the event’s reach but also reinforced Apple’s commitment to delivering high-quality content to its users.
The Impact on Latin Music
Bad Bunny’s headlining performance at the Super Bowl Halftime Show signifies a monumental moment for Latin music on the global stage. His rise to prominence has been meteoric, with Apple Music naming him Artist of the Year in 2022. At that time, Apple highlighted his influence, stating that he had ushered in a seismic shift in global pop over the past few years. This Super Bowl performance further solidifies his status as a trailblazer in the industry.
Looking Ahead
The success of Bad Bunny’s Halftime Show sets a high bar for future performances. It demonstrates the power of strategic partnerships, innovative marketing, and the universal appeal of music to unite audiences worldwide. As Apple continues to sponsor the Halftime Show, fans can anticipate more groundbreaking performances that push the boundaries of entertainment.
