Apple is reportedly developing a new, budget-friendly MacBook, marking a significant shift in its product lineup. This forthcoming model is expected to feature a 12.9-inch display and be powered by the A18 Pro chip, the same processor found in the iPhone 16 Pro. This move signifies Apple’s first venture into integrating an iPhone chip into a MacBook, potentially offering a more cost-effective alternative to its current laptop offerings.
Production Timeline and Pricing
According to supply chain reports, production of components for this new MacBook is slated to commence by the end of the third quarter of 2025. This schedule suggests that full system assembly could begin before the year’s end, with a commercial launch anticipated in late 2025 or early 2026. The expected price range for this model is between $599 and $699, positioning it as a more affordable option compared to the current 13-inch MacBook Air, which starts at $999. ([macrumors.com](https://www.macrumors.com/2025/08/11/new-12-9-inch-macbook-launch-this-year-599-price/?utm_source=openai))
Design and Features
The new MacBook is rumored to sport a 12.9-inch display, slightly smaller than the MacBook Air’s 13.6-inch screen. It is also expected to come in various color options, including silver, blue, pink, and yellow, adding a vibrant touch to the lineup. The integration of the A18 Pro chip, known for its performance and energy efficiency in the iPhone 16 Pro, could offer a balance between power and battery life in this new MacBook. ([macrumors.com](https://www.macrumors.com/2025/08/11/new-12-9-inch-macbook-launch-this-year-599-price/?utm_source=openai))
Market Impact and Sales Projections
Analysts project that the introduction of this low-cost MacBook could significantly boost Apple’s laptop sales. Estimates suggest that annual shipments of this model could reach between 5 million and 7 million units, potentially increasing Apple’s total MacBook volume by 30% to 40%. This strategy appears to be aimed at capturing a broader market segment, including budget-conscious consumers and students, and competing more directly with Chromebooks and low-end Windows laptops. ([macrumors.com](https://www.macrumors.com/2025/08/11/new-12-9-inch-macbook-launch-this-year-599-price/?utm_source=openai))
Potential Trade-offs
While the lower price point is appealing, it may come with certain compromises. The A18 Pro chip lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports. Additionally, to maintain affordability, Apple might reduce costs by offering 8GB of RAM as a base configuration and potentially omitting features like Touch ID, Center Stage webcam, and reducing battery capacity. ([dataconomy.com](https://dataconomy.com/2025/07/07/apples-budget-macbook-is-coming/?utm_source=openai))
Conclusion
Apple’s initiative to launch a more affordable MacBook powered by an iPhone chip represents a strategic shift aimed at expanding its market reach. By offering a budget-friendly option with a balance of performance and design, Apple could attract a new segment of consumers seeking the macOS experience without the premium price tag. As production gears up and more details emerge, this development is poised to make a significant impact on the laptop market.
