Apple Inc. is on the verge of securing exclusive U.S. streaming rights for Formula 1 (F1) racing, a move that underscores the tech giant’s commitment to expanding its presence in live sports broadcasting. This strategic initiative is poised to commence in 2026, potentially transforming the landscape of sports streaming in the United States.
A Pioneering Bid
In a bold maneuver, Apple has reportedly submitted a bid of at least $150 million annually to acquire the U.S. streaming rights for F1 races. This offer significantly surpasses the current agreement held by ESPN, a subsidiary of Walt Disney Company, which pays approximately $85 million per year for these rights. ESPN’s exclusive negotiation window has lapsed without a renewal, opening the door for Apple to step in as a formidable contender. According to sources cited by Business Insider, ESPN is unlikely to match Apple’s substantial offer, positioning Apple as the leading candidate to secure the rights. ([reuters.com](https://www.reuters.com/business/apple-bids-least-150-million-year-formula-1-streaming-rights-business-insider-2025-07-11/?utm_source=openai))
Catalyst for Expansion
Apple’s interest in F1 broadcasting is not an isolated endeavor but part of a broader strategy to enhance its live sports offerings. This move follows the remarkable success of F1: The Movie, an Apple Original film starring Brad Pitt, which has grossed over $300 million worldwide. The film’s popularity has significantly boosted interest in F1 racing across the U.S., providing Apple with a timely opportunity to capitalize on this growing enthusiasm. ([ft.com](https://www.ft.com/content/ef6bbb12-1ef5-4fc7-bff5-77d000c36bff?utm_source=openai))
Enhancing Apple TV+ Portfolio
Securing the F1 streaming rights would mark a significant milestone for Apple TV+, which has been progressively expanding its sports content. The platform already holds exclusive streaming agreements with Major League Soccer (MLS) and broadcasts selected Major League Baseball (MLB) games. Adding F1 to its repertoire would not only diversify its sports offerings but also attract a broader audience, reinforcing Apple TV+’s position as a comprehensive destination for sports enthusiasts. ([appleinsider.com](https://appleinsider.com/articles/25/07/12/apple-in-pole-position-for-f1-racing-streaming-rights-in-us?utm_source=openai))
Implications for the Sports Streaming Landscape
Apple’s aggressive pursuit of F1 rights reflects a broader trend of tech companies investing heavily in live sports content to drive subscriber growth and engagement. This move could potentially reshape the sports broadcasting landscape, challenging traditional networks and setting new standards for how live sports are consumed in the digital age.
Looking Ahead
While official confirmations from Apple, ESPN, or Liberty Media—the parent company of F1—are pending, the implications of this potential deal are profound. If successful, Apple would not only enhance its content offerings but also play a pivotal role in increasing the accessibility and popularity of F1 racing in the U.S. market. This strategic move underscores Apple’s commitment to innovation and its ambition to redefine the future of sports entertainment.
