In a bold expansion of its sports broadcasting portfolio, Apple is actively pursuing the U.S. broadcasting rights for Formula 1 (F1) racing. This strategic initiative follows the remarkable success of its recent cinematic venture, F1: The Movie, starring Brad Pitt, which has significantly heightened interest in the sport.
Cinematic Success Fuels Interest
F1: The Movie, released in late June 2025, has emerged as a monumental success for Apple Original Films. The film, featuring Brad Pitt as a seasoned driver making a comeback, has grossed over $300 million globally within its first ten days. This achievement not only marks Apple’s first major box office triumph but also underscores the growing appeal of Formula 1 in the United States. The film’s production involved collaboration with actual F1 teams and was shot during real Grand Prix weekends, adding authenticity that resonated with audiences.
Rising Popularity of Formula 1 in the U.S.
The United States has witnessed a surge in Formula 1 viewership, with average audiences reaching 1.3 million per race in 2025. This uptick is attributed to various factors, including the success of Netflix’s documentary series Drive to Survive, which has introduced the sport to a broader audience. Additionally, the inclusion of races in Miami and Las Vegas has further cemented F1’s presence in the American sports landscape.
Current Broadcasting Landscape
Presently, ESPN, a subsidiary of Disney, holds the U.S. broadcasting rights for Formula 1, paying approximately $85 million annually. This contract is set to expire at the end of 2025. Negotiations for renewal have commenced, with ESPN’s exclusive negotiation window having concluded without a finalized deal. This development opens the door for competitors like Apple to enter the fray.
Apple’s Strategic Intentions
Apple’s interest in acquiring the U.S. broadcasting rights for Formula 1 aligns with its broader strategy to enhance its live sports offerings on Apple TV+. The company has already secured streaming agreements with Major League Baseball and Major League Soccer. By adding Formula 1 to its portfolio, Apple aims to attract a diverse and growing audience of motorsport enthusiasts.
Financial Considerations
Industry analysts suggest that the next U.S. broadcasting deal for Formula 1 could exceed $121 million annually, reflecting the sport’s increasing value and popularity. Apple is reportedly prepared to make a competitive bid, potentially offering more than the current market rate to secure the rights. There are also indications that Apple might consider a global broadcasting deal, which could be valued at up to $2 billion per year.
Implications for the Broadcasting Landscape
If Apple succeeds in acquiring the U.S. broadcasting rights for Formula 1, it would signify a significant shift in the sports media landscape. Such a move would not only challenge traditional broadcasters like ESPN but also position Apple as a formidable player in live sports streaming. This development could lead to increased competition and innovation in how sports content is delivered to audiences.
Conclusion
Apple’s pursuit of Formula 1 broadcasting rights is a calculated step to leverage the momentum generated by its cinematic success and the sport’s growing popularity in the U.S. By integrating live F1 races into its Apple TV+ platform, Apple aims to offer a comprehensive and immersive experience to motorsport fans, further solidifying its presence in the competitive streaming market.
