In a move reminiscent of its past strategies, Apple is reportedly considering skipping the iPhone 19 designation and advancing directly to iPhone 20 in 2027. This decision aims to honor the 20th anniversary of the original iPhone, which debuted in 2007.
This information comes from Omdia’s Chief Researcher, Heo Moo-yeol, who shared insights during a recent conference in Seoul. Heo indicated that Apple plans to release the iPhone 18e and iPhone 20 in the first half of 2027, followed by the iPhone 20 Air, Pro, Pro Max, and the second-generation iPhone Fold in the latter half of the year. ([9to5mac.com](https://9to5mac.com/2025/10/23/as-analyst-says-apple-will-skip-the-iphone-19-is-it-time-to-drop-the-numbers-poll/?extended-comments=1&utm_source=openai))
Historical Context:
Apple has a history of unconventional naming conventions to mark significant milestones. In 2017, the company bypassed the iPhone 9 and introduced the iPhone X to commemorate the device’s tenth anniversary. This approach not only celebrated a decade of innovation but also introduced groundbreaking features like OLED displays and Face ID technology. ([macdailynews.com](https://macdailynews.com/2025/10/23/apple-said-to-skip-over-iphone-19-directly-to-iphone-20-for-20th-anniversary-debut/?utm_source=openai))
Potential Implications:
The decision to skip iPhone 19 and proceed directly to iPhone 20 could have several implications:
1. Marketing Strategy: Aligning the product name with the anniversary year can create a strong marketing narrative, emphasizing two decades of technological advancements.
2. Consumer Perception: Such a move may enhance consumer interest and anticipation, as milestone editions often come with significant design and feature upgrades.
3. Product Differentiation: Introducing a special edition can set the product apart from previous iterations, potentially boosting sales and market share.
Speculated Features:
While specific details about the iPhone 20 remain speculative, industry analysts anticipate several advancements:
– Design Overhaul: A major redesign is expected, possibly featuring a bezel-free front achieved through under-display sensors and cameras. ([gizmochina.com](https://www.gizmochina.com/2025/10/23/apples-20th-anniversary-iphone-might-not-be-called-iphone-19-after-all/?utm_source=openai))
– Foldable Technology: The introduction of a second-generation foldable iPhone suggests that Apple is investing heavily in flexible display technology, aiming to compete with other market players in the foldable smartphone segment.
– Enhanced Performance: As with previous iterations, improvements in processing power, battery life, and camera capabilities are anticipated.
Industry Reactions:
The tech community has shown a mix of excitement and skepticism regarding this potential shift. Some view it as a strategic marketing move that aligns with Apple’s history of commemorating significant milestones with special editions. Others question the necessity of skipping a numerical designation and whether it might confuse consumers.
Conclusion:
Apple’s potential decision to leap from iPhone 18 to iPhone 20 in 2027 underscores the company’s penchant for aligning product releases with significant anniversaries. While this strategy has proven successful in the past, its effectiveness will ultimately depend on the innovations and features that accompany the new model. As 2027 approaches, consumers and industry experts alike will be keenly watching for official announcements and further details.
