Apple’s iPhone Pocket Sells Out, Surge of Knockoffs Floods Amazon Marketplace

Apple’s iPhone Pocket Sells Out, Prompting a Surge of Knockoffs on Amazon

In mid-November 2025, Apple, in collaboration with Japanese fashion house Issey Miyake, introduced the iPhone Pocket—a knitted, over-the-shoulder accessory designed to carry an iPhone. Reminiscent of the classic iPod Sock, this limited-edition item was available in two sizes: a short version priced at $150 and a longer variant at $230. Despite its steep price and mixed reviews, the iPhone Pocket sold out almost immediately upon release.

The rapid sellout led to a surge in demand, and as anticipated, counterfeit versions began appearing on major online marketplaces. By November 19, just days after the official release, knockoff iPhone Pockets surfaced on Amazon. One notable example is the Trendy Phone Pouch with Stretch Knit Material, listed by seller JKEindia. This imitation closely mirrors the design of Apple’s longer model and is priced at $99—less than half the cost of the genuine product. The product description emphasizes features such as a stretch-fit design, soft material construction, and compatibility with multiple devices, closely echoing Apple’s original marketing language.

Another imitation, titled 2025 Knitted Long Shoulder Phone Bag, replicates the shorter version of the iPhone Pocket and is offered at $29.99. This version is available in a variety of colors, similar to the original, and aims to attract consumers seeking a more affordable alternative.

The emergence of these knockoffs poses challenges for consumers. While tech-savvy individuals may easily distinguish between genuine and counterfeit products, the average buyer might be misled by the striking similarities. Purchasing a counterfeit not only results in owning a product of potentially inferior quality but also means missing out on the craftsmanship and design integrity associated with the original.

This trend of counterfeit Apple accessories is not new. In 2016, Apple filed a lawsuit against Mobile Star LLC for selling counterfeit power adapters and charging cables on Amazon and Groupon. The lawsuit revealed that nearly 90% of Apple-branded products sold on Amazon were counterfeit, highlighting the pervasive issue of fake Apple accessories in the market.

For consumers interested in the iPhone Pocket, it’s crucial to exercise caution when making purchases. Authentic Apple products are typically sold through official Apple channels or authorized retailers. If the iPhone Pocket becomes available again, purchasing directly from Apple ensures the authenticity and quality of the product.

In the meantime, consumers should be wary of deals that seem too good to be true. While the allure of a lower price is tempting, the potential downsides of owning a counterfeit product—ranging from subpar materials to lack of durability—may outweigh the initial savings.