Apple is reportedly preparing to introduce a new subscription service, Health+, in 2026. This service is expected to offer features such as an AI-powered virtual doctor, comprehensive food tracking, and educational health content.
Currently, Apple’s suite of subscription services includes offerings in entertainment, data storage, and fitness. However, the company has yet to venture into the monetization of health services. The App Store hosts numerous third-party health applications providing meditation guidance, dietary tracking, and wellness advice, but none are directly developed by Apple.
According to a Bloomberg report, the anticipated launch of Health+ is linked to a recent internal reorganization. Responsibilities previously managed by Jeff Williams have been reassigned, placing health and fitness under the purview of Services Chief Eddy Cue. This strategic shift indicates Apple’s commitment to advancing its health-related initiatives.
While specific details about Health+ remain limited, previous reports suggest it will serve as a comprehensive health platform. The existing Health app primarily functions as a repository, aggregating passive data from devices like the Apple Watch and compatible accessories such as smart scales and hydration monitors. Although users can manually input data, this process can be cumbersome.
Third-party applications have traditionally filled this gap, enabling users to log various health metrics seamlessly. Apps like Foodnoms and Waterminder have been instrumental in this regard. However, with the introduction of Health+, Apple aims to integrate these functionalities directly into its ecosystem. Rumored features include an AI-driven virtual doctor, calorie tracking, and health education through video content.
The monetization strategy for these features was previously unclear. However, current indications suggest that they will be offered as premium services to customers. There’s also speculation that Health+ might be incorporated into the Apple One bundle, providing a consolidated subscription option.
A longstanding challenge for the Health app has been the effective utilization of the vast amounts of user data it collects. While third-party apps have offered insights based on this data, they require users to grant access to sensitive health information. By developing in-house solutions and leveraging on-device processing through Apple Intelligence, Apple aims to enhance data security and user accessibility.
The introduction of Health+ could impact existing third-party health applications. However, these external services may continue to offer more specialized features, retaining their user base. Loyal customers might prefer the depth and specificity of third-party offerings over Apple’s integrated solution.
Apple is expected to unveil Health+ in 2026. Given its integration with Apple Intelligence, the announcement might coincide with the launch of a revamped Siri, enhanced by large language model capabilities and app intents, potentially during a spring event.
