Apple is set to expand its retail footprint in India with the inauguration of its fourth official store, Apple Koregaon Park, located in Pune. The store is scheduled to open its doors to the public on September 4, 2025, at 1 PM local time. This launch comes just two days after the opening of Apple’s third Indian store, Apple Hebbal, in Bengaluru, underscoring the company’s commitment to strengthening its presence in the Indian market.
Strategic Expansion in India
Apple’s decision to open two new stores in quick succession highlights its strategic focus on India, a rapidly growing market for the tech giant. The first Apple Store in India, Apple BKC, was launched in Mumbai in April 2023, followed shortly by Apple Saket in New Delhi. The addition of Apple Hebbal and Apple Koregaon Park brings the total number of Apple retail stores in India to four, with plans for further expansion in the near future.
Location and Design
Apple Koregaon Park is situated in The KOPA mall, a prime location in Pune’s Koregaon Park area. The store’s design features artwork inspired by the peacock, India’s national bird, symbolizing pride and vibrancy. This design theme is consistent with the recently unveiled Apple Hebbal store in Bengaluru, reflecting Apple’s effort to incorporate local cultural elements into its retail spaces.
Customer Experience and Services
At Apple Koregaon Park, customers will have the opportunity to explore Apple’s complete product lineup, including iPhones, iPads, MacBooks, Apple Watches, and accessories. The store will offer personalized assistance from trained staff members, including Specialists, Creatives, Geniuses, and dedicated Business teams. Additionally, the store will host Today at Apple sessions—free, interactive workshops covering topics such as photography, music, art, and coding, aimed at helping customers maximize their use of Apple products.
Timing and Market Impact
The opening of Apple Koregaon Park is strategically timed just days before Apple’s annual global event, where the new iPhone 17 series is expected to be unveiled. This timing positions the new store to capitalize on the heightened consumer interest surrounding the latest product launches. By expanding its physical retail presence, Apple aims to provide customers with direct access to its products and services, enhancing the overall customer experience in India.
Commitment to the Indian Market
Apple’s rapid expansion of retail stores in India reflects its long-term commitment to the country. In addition to opening new stores, Apple has been increasing its manufacturing operations in India. Notably, the company has begun producing the entire iPhone series domestically, including the high-end Pro models. This move not only supports local manufacturing but also ensures that Indian consumers have timely access to the latest Apple products.
Conclusion
The launch of Apple Koregaon Park in Pune marks a significant milestone in Apple’s ongoing expansion in India. By offering a comprehensive range of products, personalized services, and educational sessions, the new store aims to provide an enhanced shopping experience for customers. As Apple continues to invest in the Indian market, consumers can look forward to more retail locations and initiatives that cater to their needs and preferences.
