Apple’s Foldable iPhone Poised to Revolutionize Book-Style Device Market
Apple’s anticipated entry into the foldable smartphone arena with a book-style iPhone is set to significantly influence the adoption and evolution of this device category. According to Counterpoint Research, the introduction of such a device by Apple could propel book-type foldables to account for 65% of total foldable shipments by 2026, a notable increase from 52% in 2025.
The Rise of Book-Type Foldables
Book-type foldables, characterized by their inward-folding design resembling a book, have been gaining traction in the smartphone market. Samsung has been at the forefront of this segment since 2020, except in 2024 when Huawei led the shipments. The expected launch of Apple’s foldable iPhone is anticipated to further accelerate this trend.
Apple’s Strategic Entry
Reports suggest that Apple’s foldable iPhone will feature a 5.5-inch external display and a 7.8-inch internal display, offering an aspect ratio akin to the company’s largest iPads. This design underscores a focus on productivity and user experience, aligning with the industry’s shift towards book-type foldables. Counterpoint Research emphasizes that Apple’s entry is likely to influence market dynamics and expedite the broader adoption of these devices.
Market Implications
The current memory supply constraints have led original equipment manufacturers (OEMs) to prioritize higher-value devices over volume. Book-type foldables, with their premium specifications and higher memory configurations, are well-positioned in this context. Research Director Tarun Pathak notes that this shift aligns with value-driven growth strategies, emphasizing profitability.
Exploring Clamshell Designs
In addition to the book-type design, Apple is reportedly exploring clamshell-style foldable iPhone prototypes. This design, reminiscent of traditional flip phones, offers a compact form factor when folded and a taller display when unfolded. While still in early development, this indicates Apple’s commitment to diversifying its foldable device offerings.
Conclusion
Apple’s foray into the foldable smartphone market, particularly with a book-style design, is poised to significantly impact the adoption and evolution of these devices. By focusing on productivity and user experience, Apple is set to influence market dynamics and accelerate the broader acceptance of book-type foldables.
