Apple has launched its 2025 ‘Back to School’ promotion across Europe, running from July 10 to October 21. This annual campaign targets university students, educators, and educational staff, offering enticing deals on select Mac and iPad models. To participate, eligible individuals must verify their status through UNiDAYS or Apple’s education portal before making purchases via the Apple Education Store online or at physical retail locations.
Promotion Details:
For Mac Purchases:
– Eligible Devices: MacBook Air, MacBook Pro, iMac, and Mac mini.
– Accessory Options:
– AirPods (3rd Generation): Complimentary with purchase.
– AirPods Pro or AirPods Max: Discounted by up to €199.
– Apple Gift Card: In certain regions like France, Germany, Spain, and Italy, customers can opt for a gift card valued up to €150 instead of AirPods.
For iPad Purchases:
– Eligible Devices: iPad Air (M2) and iPad Pro (M4).
– Accessory Options:
– Apple Pencil Pro: Discounted by up to €149.
– Apple Pencil USB-C: Discounted by €89.
– Apple Gift Card: In select regions, a gift card up to €100 is available as an alternative.
Pricing Examples with Education Discounts:
– Mac mini: Starting at €799.
– iPad Air: Starting at €849.
Additional Benefits:
Beyond the promotional offers, Apple continues to provide:
– Educational Discounts: Up to 10% off on Macs and iPads year-round.
– AppleCare+: 20% off for students and educators.
– Pro Apps Bundle: Access to Final Cut Pro, Logic Pro, and other professional applications at reduced rates.
– Apple Music Student Plan: Includes Apple TV+ at no extra cost.
Eligibility and Participation:
The promotion is available in numerous European countries, including Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden, and the U.K. Accessory choices and gift card values may vary slightly depending on the country. To claim the offer:
1. Verify Eligibility: Use UNiDAYS or Apple’s education portal to confirm student or educator status.
2. Shop Through the Apple Education Store: Access the store online or visit a physical Apple retail location.
3. Select Preferred Accessory or Gift Card: Choose the desired promotional item during the purchase process.
4. Automatic Discount Application: Discounts are applied automatically after verification.
Important Considerations:
– Exclusions: Entry-level devices such as the standard iPad, iPad mini, and Mac mini are not eligible for the free accessory promotion. Additionally, older-generation products, refurbished items, and previously purchased devices do not qualify.
– Verification Process: Eligibility verification is mandatory and can be completed through UNiDAYS or Apple’s internal verification system.
– Promotion Period: The offer is valid for purchases made between July 10 and October 21, 2025. Products must be purchased during this period, even if delivery occurs afterward.
– Return Policy: Both the promotional product and the eligible device must be returned together to qualify for a refund.
Conclusion:
Apple’s 2025 ‘Back to School’ promotion presents a valuable opportunity for students and educators to acquire new Macs and iPads with complimentary or discounted accessories. By combining these offers with existing educational discounts, Apple aims to support the academic community with advanced technology solutions. Eligible individuals are encouraged to take advantage of this promotion before it concludes on October 21, 2025.
