Apple has cautioned that users in the United Kingdom might experience delays in accessing new features if the nation’s Competition and Markets Authority (CMA) proceeds with proposed regulations akin to the European Union’s Digital Markets Act (DMA). The tech giant contends that such regulations could adversely affect both consumers and developers.
Background on Regulatory Developments
In July 2025, the UK’s CMA designated Apple and Google as possessing strategic market status, a classification that subjects them to heightened regulatory scrutiny. This move aligns with the UK’s Digital Markets, Competition and Consumers Act (DMCC), which shares similarities with the EU’s DMA, particularly concerning anti-steering provisions and interoperability requirements.
Apple’s Position on Proposed Regulations
Apple has expressed concerns that the CMA’s proposed regulations could lead to delays in feature rollouts for UK users. The company argues that these regulations undermine the privacy and security protections our users have come to expect, hamper our ability to innovate, and force us to give away our technology for free to foreign competitors. Apple also highlighted that similar EU regulations have previously resulted in delayed feature releases in Europe.
Specific Features Affected
The company has pointed to instances where regulatory requirements have impacted feature availability. For example, Apple Intelligence, an AI suite announced in June 2024, was initially scheduled for a global release but was delayed in the EU due to DMA compliance issues. The feature eventually launched in the EU in March 2025. Additionally, enhancements like Phone Mirroring and SharePlay Screen Sharing were postponed in Europe for similar reasons.
CMA’s Response to Apple’s Concerns
The CMA has responded by stating that its proposed rules are designed to foster innovation and growth among UK businesses, including app developers, while ensuring that UK consumers benefit from innovations introduced elsewhere. The regulator emphasized that its approach aims to enhance competition without compromising privacy, security, or intellectual property.
Implications for UK Consumers and Developers
The ongoing dialogue between Apple and the CMA underscores the complex balance between regulatory oversight and technological innovation. UK consumers and developers may face delays in accessing new features as Apple navigates compliance with potential new regulations. The situation highlights the broader challenges tech companies encounter when adapting to varying regulatory landscapes across different regions.
