In a significant shift within the sports broadcasting landscape, Apple TV has secured exclusive rights to broadcast Formula 1 races, marking the end of the sport’s availability on YouTube TV. This five-year agreement, commencing in 2026, is valued at approximately $750 million, as reported by BBC Sport.
Transition from ESPN to Apple TV
For several years, ESPN has been the primary broadcaster of Formula 1 in the United States, with its coverage accessible to YouTube TV subscribers through the platform’s Base Plan. ESPN began airing F1 races in 2017, providing fans with comprehensive coverage of the sport. However, with the new agreement, ESPN will cease broadcasting Formula 1 races, and consequently, YouTube TV will no longer offer F1 content to its subscribers.
Implications for YouTube TV Subscribers
The loss of Formula 1 coverage represents a notable change for YouTube TV users who have enjoyed access to the sport without additional costs. Unlike other sports content that may require premium subscriptions, F1 races were included in the standard YouTube TV package via ESPN. With ESPN’s departure from F1 broadcasting, YouTube TV will lack the means to stream these races, prompting subscribers to seek alternative platforms for their F1 viewing needs.
Apple TV’s Strategic Acquisition
Apple TV’s acquisition of exclusive Formula 1 broadcasting rights underscores the platform’s commitment to expanding its sports content portfolio. Notably, Apple TV has announced that F1 coverage will be available to subscribers at no extra cost, encompassing live broadcasts sourced from F1 TV and Sky Sports. This approach contrasts with Apple TV’s MLS Season Pass, which offers Major League Soccer matches for an additional annual fee. The decision to include F1 coverage without extra charges suggests that Apple TV aims to attract a broader audience by providing high-profile sports content within its standard subscription.
Broader Context in Sports Broadcasting
This development is part of a larger trend where streaming platforms are increasingly investing in exclusive sports broadcasting rights to differentiate themselves in a competitive market. For instance, YouTube TV has engaged in negotiations with NBC to include Peacock as a Primetime Channel, reflecting the platform’s efforts to enhance its content offerings. However, the loss of Formula 1 coverage to Apple TV highlights the challenges streaming services face in retaining popular sports content amid aggressive competition.
Looking Ahead
As the 2026 season approaches, Formula 1 fans will need to adapt to this change by subscribing to Apple TV to continue enjoying live race coverage. This shift not only affects viewers but also signifies a broader transformation in how sports content is distributed and consumed in the digital age. Streaming platforms are increasingly becoming the primary venues for live sports, challenging traditional cable networks and reshaping the media landscape.