Apple to Adjust App Store Pricing in Poland, Switzerland, and Türkiye Starting November 17
Apple has announced forthcoming adjustments to App Store pricing in Poland, Switzerland, and Türkiye, set to take effect on November 17, 2025. These changes are part of Apple’s ongoing efforts to align app and in-app purchase prices with local economic conditions, tax regulations, and currency fluctuations.
Background on App Store Pricing Adjustments
Apple periodically reviews and modifies App Store pricing structures worldwide to ensure they reflect the latest economic and tax landscapes. This practice helps maintain a consistent and fair pricing model for users and developers across different regions. For instance, in May 2025, Apple adjusted App Store pricing and tax rules in select countries, including Kazakhstan, to account for local economic conditions. ([9to5mac.com](https://9to5mac.com/2025/05/16/apple-adjusts-app-store-pricing-and-tax-rules/?utm_source=openai))
Details of the Upcoming Changes
While Apple has not specified the exact nature of the pricing adjustments for Poland, Switzerland, and Türkiye, such changes typically involve:
– Price Increases or Decreases: Depending on the economic environment and currency strength, prices for apps and in-app purchases may be raised or lowered.
– Tax Adjustments: Modifications to account for changes in local tax laws, such as value-added tax (VAT) rates.
– Currency Alignment: Ensuring that prices are consistent with current exchange rates and local purchasing power.
Implications for Developers
Developers should be aware of the following:
– Automatic Price Updates: If developers have not set custom pricing for their apps in these countries, the new prices will be applied automatically.
– Manual Price Management: Developers who prefer to maintain specific pricing can do so by manually setting prices in App Store Connect.
– Subscription Pricing: Auto-renewable subscriptions will not be affected by these changes if developers have opted to preserve prices for existing subscribers.
Historical Context
Apple has a history of adjusting App Store pricing to reflect local economic conditions. For example, in January 2018, Apple notified developers of App Store price fluctuations in New Zealand and South Africa due to changes in foreign exchange rates and tax regulations. ([9to5mac.com](https://9to5mac.com/2016/10/17/apple-notifies-developers-of-app-store-price-fluctuations-in-new-zealand-south-africa/?utm_source=openai))
User Impact
For users in Poland, Switzerland, and Türkiye, these adjustments may result in changes to the prices of apps and in-app purchases. It’s advisable for users to review app prices after November 17 to understand how these changes may affect their purchases.
Conclusion
Apple’s upcoming App Store pricing adjustments in Poland, Switzerland, and Türkiye underscore the company’s commitment to maintaining a fair and consistent pricing model that reflects local economic conditions. Developers and users alike should stay informed about these changes to understand their potential impact.
