Since the release of the iPhone 17 lineup, customers have reported concerns regarding scratches and marks appearing on the back glass and camera areas of display units in Apple Stores. These imperfections were promptly noticed by shoppers, leading to an investigation by Apple.
Identifying the Cause
Apple’s investigation revealed that the marks were not actual scratches but were caused by material transfer from worn MagSafe stands used in some stores. The metal rings on these stands, similar to those on MagSafe chargers, can become scuffed and chipped over time. When customers lift the iPhone off the stand, it’s easy to inadvertently contact these worn rings, resulting in marks on the device. Apple clarified that these marks are removable with proper cleaning and are not permanent scratches.
Implementing Solutions
To address this issue, Apple Stores have begun placing silicone rings around the edges of their MagSafe stands. This modification aims to prevent direct contact between the iPhone and the metal ring, thereby reducing the risk of material transfer. For instance, at Apple’s Ginza store, customers observed that the MagSafe stands were covered with white silicone, effectively preventing the occurrence of marks on display units.
Cleaning Existing Marks
For display units that have already been affected, Apple has instructed retail employees to clean the backs of demo units more regularly. This cleaning process involves mixing a salt substance with their standard cleaning solution to effectively remove the marks. While the exact mixture used by Apple is not publicly disclosed, some users have reported success in removing similar marks by mixing water with sea salt and gently cleaning the affected areas.
Customer Experiences
Customers have shared their experiences regarding this issue. One user noted that the appearance of what seemed like scratches was actually removable marks, emphasizing the importance of proper cleaning techniques.
Conclusion
Apple’s proactive measures, including modifying MagSafe stands with silicone covers and implementing specific cleaning protocols, demonstrate the company’s commitment to maintaining the pristine appearance of iPhone 17 display units. These steps aim to enhance the in-store experience for customers and ensure that display models accurately represent the quality of the product.
